Target unveils its revamped Soho location as big-box stores seek to become retail destinations

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  "company": {
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    "url": "https://www.glossy.co/fashion/target-unveils-its-revamped-soho-location-as-big-box-stores-seek-to-become-retail-destinations/",
    "title": "Target unveils its revamped Soho location as big-box stores seek to become retail destinations - Glossy",
    "excerpt": "As the Minneapolis-based retailer faces increased competition and ongoing calls for boycotts, the design-forward space is tasked with repositioning Target as a space for discovery. Target first took over the classic cast-iron Soho building, formerly a Hollister & Co., in 2022. It began redesigning the space to focus on curation and eventing in November 2025. Almost a year later, that redesign was completed with two floors spanning categories like apparel, beauty and wellness, home decor, food and beverage, and toys and collectibles. The company collaborated with design agency Something Special Studios to revamp the store, introducing a more sophisticated bent to Target branding, like a more subdued cherry shade to complement the signature bright red Target bullseye, and interactive elements like a photo station that lets shoppers capture and print a selfie on site. The retailer hopes the new store will not only encourage shoppers to replenish their preferred products, but also serve as a destination for discovering new brands, a social media backdrop and a space for events. Guerra said the beauty section was designed to encourage creators to record content on-site, and the store has already hosted events with the likes of Karl-Anthony Towns and Jordyn Woods. The revamped store also aims to be a learning ground for Target’s internal team, letting them see in real time which...",
    "summary": "Target collaborated with design agency Something Special Studios to revamp its Soho store location.",
    "location": "New York, New York, United States",
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    "image_url": "https://www.glossy.co/wp-content/uploads/sites/4/2026/10/seandavidson_target_sss_lower_4.jpg?w=3500",
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    "published_at": "2026-10-22T21:50:28Z",
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    "article_sentence": "The company collaborated with design agency Something Special Studios to revamp the store, introducing a more sophisticated bent to Target branding, like a more subdued cherry shade to complement the signature bright red Target bullseye, and interactive elements like a photo station that lets shoppers capture and print a selfie on site.",
    "related_company_name": "Something Special Studios",
    "related_company_domain": "somethingspecialstudios.com"
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