Target Completes SoHo Store Transformation, Bringing Style and Design to Every Target Run
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MINNEAPOLIS, Oct 22, 2026 /PRNewswire/ -- Nearly a year after opening the reimagined Target SoHo, Target Corporation (NYSE: TGT ) today unveiled its newly transformed lower level, completing the store's evolution into a style- and design-led shopping destination. The new space features immersive experiences across home, wellness, toys, and food and beverage - from shoppable living spaces and fandom moments to a New York-inspired food market - bringing inspiration and discovery to the categories guests shop most often. "Our guests want more than just a place to shop - they want to feel inspired, discover something new and find great style, design and value in the products they shop for every day." said Michelle Mesenburg, chief brand officer, Target. "With Target SoHo's transformation complete, we're bringing that joy of discovery to every corner of the store, turning everyday essentials into moments of inspiration and giving guests something new to love with every Target run." Transforming everyday categories Inspired by the rhythms of everyday life in New York City, the new lower level introduces a collection of immersive destinations designed to encourage exploration across Target's assortment. Highlights include: Style and design, evolving Since opening, Target SoHo has given guests a new way to experience Target's signature style and design, while serving as a testing...
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