Target debuts style-focused apparel for store associates
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In a move aimed at expanding its merchandising authority beyond customers, the new drop leveraged the retailer's renewed partnership with Isaac Mizrahi. Target wants its employees - not just customers - to feel stylish, too, with a new apparel selection for store associates. The collection was designed by Target's in-house design team with involvement and advising from Creative Director At Large Isaac Mizrahi, according to a Target spokesperson. The company's employee attire line is titled Collection186 after Pantone 186, the specific shade of red Target utilizes for its branding. Collection186 first launched online in June, and the latest 16-piece Design Drop inspired by Mizrahi will be available Oct. 5, according to details the company shared. "At Target, we believe great design should make everyday life better, for our guests and for our team," Gena Fox, Target's senior vice president of design, told Retail Dive. "We designed Collection186 with our store team members in mind - offering them more options to their wardrobe that are unmistakably Target. For this latest drop, we were inspired by Isaac Mizrahi's incredible fashion perspective throughout the design and styling process. Together, we created pieces that feel fresh, expressive and thoughtfully functional for how our team moves through their day." The latest apparel drop includes crew-neck T-shirts, polos...
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