Target introduces AI-powered photo search, review features
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The retailer is accelerating its AI features to boost personalization and product discovery. Target wants to help shoppers find what they need faster and in a more personalized way by utilizing AI. Along with its Photo Search and Review Insights functions, the retailer introduced Buy Again to surface frequently purchased items, past purchases and relevant deals based on previous shopping. The function has helped deliver strong year-over-year growth in purchases, according to the company. Additionally, the Continue Shopping function, which launched last fall, connects customers with products they've recently viewed. So far, the retailer's Review Insights feature has led to an uptick in conversions and products added to carts, the company said. "Guests move naturally between our stores and digital channels, and we're using AI and personalization in purposeful ways to help them find what they need faster, discover new possibilities and shop with confidence," Sarah Travis, executive vice president and chief digital and revenue officer at Target, said in a statement. Target has been deploying other AI features aimed at driving sales for itself and its merchants. In 2024, the company launched its Bullseye Gift Finder, which uses generative AI to provide product recommendations based on the recipients' hobbies, age and other traits. The retailer also developed Target Trend Brain...
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