tiaa.org received 3M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.4% (~14,819 visits). Top: chatgpt.com (100%), gemini.google.com (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 3,433,639
- Month over month
- -5.6%
- 3-month change
- +5.6%
- Global rank
- 10,942
- Top country
- US (98%)
- Trend
- Fluctuating
More from TIAA
- PatentsTEACHERS INSURANCE AND ANNUITY ASSOCIATION OF AMERICA's patent output is slowing: 10 grants in the past year, 0 in the past 30 days.Patents
- LaunchTIAA Wealth Management Makes Charitable Giving Part of the Financial Plan With New Donor-Advised Fund ProgramLaunch
- Executive hireTIAA Names Divyangi Anchan As Chief Risk And Compliance Officer For Technology And AI RiskExecutive hire
- RedditIn a thread complaining about Equitable, two commenters mention in passing that TIAA is even worse to work with, particularly among 403b providers.Reddit
- GlassdoorEmployees report limited career advancement and unclear promotion criteriaGlassdoor
- LinkedInTIAA Institute research reveals caregivers overestimate support and underestimate impact, leading to financial exposure.LinkedIn
Latest signals at other companies
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The full record
From the Signal API recordNumbers
- Country rank
- 2,228
- Category rank
- 25
- Change, 3 months
- +5.6%
- Change, month over month
- -5.6%
- Digital health score
- 80
Details
- Measured month
- Aug 2026
- Category
- finance/investing
- Mail visits
- 195,717
- Traffic band
- Established
- Direct visits
- 1,898,802
- Search visits
- 1,060,994
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Social visits
- 92,708
- Website title
- Retirement Income, Planning, Investing, and Advice | TIAA
- Brand strength
- Strong
- Referral visits
- 123,611
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.4% (~14,819 visits). Top: chatgpt.com (100%), gemini.google.com (0%).
- Geo concentration
- Highly concentrated
- Referral strength
- Weak
- Search dependency
- Low
- Consecutive months
- 1
- Engagement quality
- High
- Brand keyword ratio
- 5/5
- Website description
- at tiaa, we believe everyone deserves the chance for a secure retirement. explore our annuity, financial planning advice and investing solutions.
- Country rank country
- US
- Digital health label
- Excellent
- Social traffic level
- Low
Extraction
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/35ffea98-3bdf-4661-885a-eab10450efb8 returns this record as JSON. POST /v1/companies/enrich returns every signal for tiaa.org.
{
"signal_id": "35ffea98-3bdf-4661-885a-eab10450efb8",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-09-11T10:23:00.453+00:00",
"company": {
"name": "TIAA",
"domain": "tiaa.org"
},
"data": {
"trend": "fluctuating",
"summary": "tiaa.org received 3M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-06-01": 3251055,
"2026-07-01": 3637468,
"2026-08-01": 3433639
},
"category": "finance/investing",
"relevance": 15.7,
"ai_traffic": {
"total_visits": 14819,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 99.949
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 0.051
}
],
"traffic_share": 0.004
},
"engagement": {
"bounce_rate": 0.227,
"pages_per_visit": 7.876,
"avg_visit_duration_seconds": 416
},
"global_rank": 10942,
"mail_visits": 195717,
"country_rank": 2228,
"top_keywords": [
{
"cpc": 5.75,
"name": "tiaa",
"volume": 192920,
"estimated_value": 220260
},
{
"cpc": 5.78,
"name": "tiaa login",
"volume": 60410,
"estimated_value": 76360
},
{
"cpc": 5.81,
"name": "tiaa cref login",
"volume": 38470,
"estimated_value": 51970
},
{
"cpc": 4.73,
"name": "tiaa cref",
"volume": 24430,
"estimated_value": 32460
},
{
"cpc": 5.81,
"name": "tiaa-cref login",
"volume": 1590,
"estimated_value": 21410
}
],
"traffic_band": "established",
"category_rank": 25,
"direct_visits": 1898802,
"search_visits": 1060994,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 92708,
"top_countries": {
"CA": 0.003,
"FR": 0.002,
"GB": 0.002,
"IN": 0.001,
"US": 0.981
},
"website_title": "Retirement Income, Planning, Investing, and Advice | TIAA",
"brand_strength": "strong",
"change_3mo_pct": 5.6,
"change_mom_pct": -5.6,
"referral_visits": 123611,
"traffic_sources": {
"mail": 0.057,
"paid": 0,
"direct": 0.553,
"search": 0.309,
"social": 0.027,
"referral": 0.036
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.4% (~14,819 visits). Top: chatgpt.com (100%), gemini.google.com (0%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "weak",
"search_dependency": "low",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "5/5",
"website_description": "at tiaa, we believe everyone deserves the chance for a secure retirement. explore our annuity, financial planning advice and investing solutions.",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 80,
"social_traffic_level": "low",
"brand_strength_detail": "Strong brand recognition with 55% direct traffic. Brand keyword ratio: 5/5.",
"digital_health_detail": "Score 80: Engagement 99/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 4/100 (10%).",
"social_traffic_detail": "Low social traffic at 3% of total visits (~92,708 visits).",
"engagement_quality_score": 99,
"geo_concentration_detail": "Highly concentrated traffic: US (98%), CA (0%), FR (0%).",
"referral_strength_detail": "Weak referral strength at 4% of traffic (~123,611 visits).",
"search_dependency_detail": "Low search dependency at 31% of total traffic.",
"engagement_quality_detail": "High engagement (99/100) with 23% bounce rate, 7.9 pages per visit, and 416-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/35ffea98-3bdf-4661-885a-eab10450efb8 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"tiaa.org","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.