TikTok opens its free academy to learn how to make ads and sell
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TikTok Academy brings together 10 free paths with lessons from 4 to 15 minutes on ads, TikTok Shop, and creative videos, and awards a credential for each path. TikTok has opened its official academy with free TikTok courses to learn how to make ads and sell. The course collection brings together 10 learning paths. In addition, each path awards a digital credential upon completion. The platform is called TikTok Academy and has a version for Latin America starting in 2025. The lessons are short, from 4 to 15 minutes. Therefore, a complete path can be finished in less than an hour and a half. TikTok Academy is TikTok's official training center for marketing specialists and agencies. However, anyone can register and take the courses. There is no need to have a large company or advertising experience. In April 2025, TikTok presented the Latin American version of the academy. In that announcement, the company clarified that accessing the courses, webinars, and videos is free. In fact, the platform is currently available in more than 15 languages. The main collection is called Media Buying. In other words, it teaches how to place and measure ads within TikTok. It has 7 paths, each with its own credential: This is the most complete path for beginners. It has 12 activities and about 77 minutes of video. For example, it teaches how to create a business account, make the first videos...
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