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TikTokBuying intent

In a thread about poor Meta Ads performance, a user asked if other advertisers have switched to TikTok Ads, indicating research into alternatives.

What happened

Post: "What is HAPPENING TODAY?!"

Source

RedditSep 27, 2026By u/Just-Bed856

r/FacebookAds

What is HAPPENING TODAY?!

upvotes
31
comments
36

Post

Highlighted: the lines this signal was extracted from

Dude this is unbelievable the results for today are the worst in the last 2 years of our company ! WHAT YOU GUYS ARE DOING IN META ????

Also quoted as evidence

  • [comment u/eldekielo] Anyone switched for TikTokAds?

reddit.com/r/FacebookAds/comments/1wrgcjm/what_is_happening_todayRead the full source

Comments on the post

5 of 36 comments
  • “Bro its like the algorithm just took the day off, everywhere I look people saying same thing. My metrics are in the ground and no amount of budget tweaking helped”

    u/SuccotashHot706512 points · Sep 27, 2026View

  • “It’s been nonstop shitshow since Friday for us. So tired of this bullshit”

    u/Sara_lin_5279 points · Sep 27, 2026View

  • “It's like this since the outage on 22.09.26. We had great 10 days before that.”

    u/jitzata836 points · Sep 27, 2026View

  • “This happens almost every September. Engineers messing with the algos, performance goes to shit, engineers stop messing with the algos in October and things stabilize”

    u/Numerous_Ad_55084 points · Sep 27, 2026View

  • “Yesterday went well. Today, so far, has been shit.”

    u/Dry-Ability-86613 points · Sep 27, 2026View

Extracted by Autobound

From the Signal API record
Signal
Buying intent

What this signalsUser posts often show product pain before it reaches reviews or churn.

Subreddit
r/FacebookAds
Stage
Researching
Event date
Sep 2026

Companies

  • MetaAlso named

The full record

From the Signal API record

Numbers

Mentions
6

Details

Timing
In progress
Category
Social Media Advertising
Virality
High
Post kind
Text
Prominence
Aside
Company's role
Vendor

Topics and mentions

Topics

  • vendor evaluation
  • social media advertising
  • competitor

Flair

  • Discussion

Extraction

Sentiment
Neutral
Detected
Sep 27, 2026
signal_type
reddit-company
signal_subtype
buyingIntent

Use this data

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The API returns more than this page shows

This page shows a preview. The full reddit-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/032e3399-a4a5-5f16-af9a-9052a8026f54 returns this record as JSON. POST /v1/companies/enrich returns every signal for tiktok.com.

{
  "signal_id": "032e3399-a4a5-5f16-af9a-9052a8026f54",
  "signal_type": "reddit-company",
  "signal_subtype": "buyingIntent",
  "detected_at": "2026-09-27T10:00:41+00:00",
  "company": {
    "name": "TikTok",
    "domain": "tiktok.com"
  },
  "data": {
    "nsfw": false,
    "stage": "researching",
    "awards": 0,
    "timing": "in_progress",
    "topics": [
      "vendor evaluation",
      "social media advertising",
      "competitor"
    ],
    "post_id": "1wrgcjm",
    "summary": "In a thread about poor Meta Ads performance, a user asked if other advertisers have switched to TikTok Ads, indicating research into alternatives.",
    "category": "Social Media Advertising",
    "comments": [
      {
        "url": "https://www.reddit.com/r/FacebookAds/comments/1wrgcjm/comment/pcc94fw/",
        "depth": 0,
        "score": 12,
        "author": "SuccotashHot7065",
        "excerpt": "Bro its like the algorithm just took the day off, everywhere I look people saying same thing. My metrics are in the ground and no amount of budget tweaking helped",
        "posted_at": "2026-09-27T10:13:28.000Z",
        "author_url": "https://www.reddit.com/user/SuccotashHot7065/"
      },
      {
        "url": "https://www.reddit.com/r/FacebookAds/comments/1wrgcjm/comment/pccjjzq/",
        "depth": 0,
        "score": 9,
        "author": "Sara_lin_527",
        "excerpt": "It’s been nonstop shitshow since Friday for us. So tired of this bullshit",
        "posted_at": "2026-09-27T11:32:02.000Z",
        "author_url": "https://www.reddit.com/user/Sara_lin_527/"
      },
      {
        "url": "https://www.reddit.com/r/FacebookAds/comments/1wrgcjm/comment/pccbw6r/",
        "depth": 0,
        "score": 6,
        "author": "jitzata83",
        "excerpt": "It's like this since the outage on 22.09.26. We had great 10 days before that.",
        "posted_at": "2026-09-27T10:35:31.000Z",
        "author_url": "https://www.reddit.com/user/jitzata83/"
      },
      {
        "url": "https://www.reddit.com/r/FacebookAds/comments/1wrgcjm/comment/pcfychf/",
        "depth": 0,
        "score": 4,
        "author": "Numerous_Ad_5508",
        "excerpt": "This happens almost every September. Engineers messing with the algos, performance goes to shit, engineers stop messing with the algos in October and things stabilize",
        "posted_at": "2026-09-27T20:36:03.000Z",
        "author_url": "https://www.reddit.com/user/Numerous_Ad_5508/"
      },
      {
        "url": "https://www.reddit.com/r/FacebookAds/comments/1wrgcjm/comment/pccup44/",
        "depth": 0,
        "score": 3,
        "author": "Dry-Ability-8661",
        "excerpt": "Yesterday went well. Today, so far, has been shit.",
        "posted_at": "2026-09-27T12:41:34.000Z",
        "author_url": "https://www.reddit.com/user/Dry-Ability-8661/"
      },
      {
        "url": "https://www.reddit.com/r/FacebookAds/comments/1wrgcjm/comment/pcegsfr/",
        "depth": 0,
        "score": 3,
        "author": "Pristine_Avocado5144",
        "excerpt": "Esto es lo peor que he visto en 14 años. Mi teoría es que la plataforma no tiene la capacidad para optimizar tantos anuncios. Mi ilusión, sería que resetearan la plataforma a algún punto antes de Andrómeda. Me queda presupuesto para la campaña en curso, y si sigue como hasta ahora, tendré que cerrar el negocio.",
        "posted_at": "2026-09-27T17:09:55.000Z",
        "author_url": "https://www.reddit.com/user/Pristine_Avocado5144/"
      },
      {
        "url": "https://www.reddit.com/r/FacebookAds/comments/1wrgcjm/comment/pcdnkii/",
        "depth": 0,
        "score": 3,
        "author": "First-Heart2438",
        "excerpt": "I have like 5 checkouts - 0 sales and spent $160 with really cpm and ctr, don’t understand- good performance but 0 sales",
        "posted_at": "2026-09-27T15:06:11.000Z",
        "author_url": "https://www.reddit.com/user/First-Heart2438/"
      },
      {
        "url": "https://www.reddit.com/r/FacebookAds/comments/1wrgcjm/comment/pccm19w/",
        "depth": 0,
        "score": 2,
        "author": "eldekielo",
        "excerpt": "Anyone switched for TikTokAds?",
        "posted_at": "2026-09-27T11:48:30.000Z",
        "author_url": "https://www.reddit.com/user/eldekielo/"
      }
    ],
    "evidence": [
      "[comment u/eldekielo] Anyone switched for TikTokAds?",
      "[post] Dude this is unbelievable the results for today are the worst in the last 2 years of our company !"
    ],
    "virality": "high",
    "post_date": "2026-09-27T10:00:41.000Z",
    "post_kind": "text",
    "post_text": "Dude this is unbelievable the results for today are the worst in the last 2 years of our company !\n\nWHAT YOU GUYS ARE DOING IN META ????",
    "sentiment": "neutral",
    "subreddit": "FacebookAds",
    "event_date": "2026-09",
    "post_flair": [
      "Discussion"
    ],
    "post_title": "What is HAPPENING TODAY?!",
    "prominence": "aside",
    "source_url": "https://www.reddit.com/r/FacebookAds/comments/1wrgcjm/what_is_happening_today/",
    "entity_role": "vendor",
    "post_author": "Just-Bed856",
    "upvote_ratio": 0.9696969696969697,
    "mention_count": 6,
    "mention_surge": true,
    "subreddit_url": "https://www.reddit.com/r/FacebookAds/",
    "total_upvotes": 31,
    "comments_total": 36,
    "total_comments": 36,
    "other_companies": [
      {
        "name": "Meta",
        "role": "incumbent",
        "domain": "meta.com"
      }
    ],
    "post_author_url": "https://www.reddit.com/user/Just-Bed856/",
    "signal_category": "intent",
    "comments_included": 16
  }
}

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