Advertisers discuss TikTok account reps, noting they offer useful early access to creative betas but primarily push budget increases and features like Smart+.

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    "name": "TikTok",
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    "summary": "Advertisers discuss TikTok account reps, noting they offer useful early access to creative betas but primarily push budget increases and features like Smart+.",
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    "comments": [
      {
        "url": "https://www.reddit.com/r/PPC/comments/1xhvwxl/comment/19rskvvik3co4/",
        "depth": 0,
        "score": 32,
        "author": "surfsideinbound",
        "excerpt": "Google has 3rd-party reps for smaller spending accounts but as soon as you spend $10k+ consistently per month you will get a Google rep that works for Google directly. 3rd-party reps are horrible and should be completely avoided. Google reps are better but still try to opt you into new Google products/features that don't always work. They are helpful though overall, but still ultimately try to get",
        "posted_at": "2026-10-28T18:36:05.000Z",
        "author_url": "https://www.reddit.com/user/surfsideinbound/"
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      {
        "url": "https://www.reddit.com/r/PPC/comments/1xhvwxl/comment/19rsk9qqityoz/",
        "depth": 0,
        "score": 8,
        "author": "cactusdotpizza",
        "excerpt": "UK Based\n\n We have a regular call with an \"Account Strategist\" from Google Ireland and have done for years. They rotate every 1-3 quarters to work with fresh clients.\n\n Once we reached around £2k per day they hooked us up with a new team focussed on growing large accounts (I forget the name) again within Google Ireland.\n\n I have never felt pressured to spend more, spend on useless things or use fe",
        "posted_at": "2026-10-28T18:22:18.000Z",
        "author_url": "https://www.reddit.com/user/cactusdotpizza/"
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        "url": "https://www.reddit.com/r/PPC/comments/1xhvwxl/comment/19rsq09ujg351/",
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        "author": "sr3jan",
        "excerpt": "We stopped doing this years ago because the churn is so high. As soon as you get the rep to understand your client's business, they move on. It was always a waste of time. I ignore them now.",
        "posted_at": "2026-10-28T20:30:56.000Z",
        "author_url": "https://www.reddit.com/user/sr3jan/"
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        "url": "https://www.reddit.com/r/PPC/comments/1xhvwxl/comment/19rskzor39hb7/",
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        "author": "carrefour28",
        "excerpt": "Wouldn't talk to anyone below mid market teams",
        "posted_at": "2026-10-28T18:38:28.000Z",
        "author_url": "https://www.reddit.com/user/carrefour28/"
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        "url": "https://www.reddit.com/r/PPC/comments/1xhvwxl/comment/19rsn0b0uudpc/",
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        "author": "QuantumWolf99",
        "excerpt": "I take one per quarter on my client accounts, with an agenda I set. The useful stuff is beta access, a faster path when an account gets stuck in policy review, and the odd ad credit.\n\n Anything they suggest switching on goes into a test with a budget cap and an end date before it touches live campaigns. TikTok reps have been the most useful of the bunch for me, mostly for early access to creative",
        "posted_at": "2026-10-28T19:23:41.000Z",
        "author_url": "https://www.reddit.com/user/QuantumWolf99/"
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        "url": "https://www.reddit.com/r/PPC/comments/1xhvwxl/comment/19rso3svzm7l1/",
        "depth": 0,
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        "author": "Warm-Pizza-4914",
        "excerpt": "The \"benefit\" is almost always them suggesting you raise budgets or try Performance Max. Ask them to point at a specific account and a specific number they'd change, and see what you get back.",
        "posted_at": "2026-10-28T19:48:17.000Z",
        "author_url": "https://www.reddit.com/user/Warm-Pizza-4914/"
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        "url": "https://www.reddit.com/r/PPC/comments/1xhvwxl/comment/19rsut2ierco1/",
        "depth": 0,
        "score": 3,
        "author": "thesporkmark",
        "excerpt": "No. My stock reply is \"We can't meet, but if you send recommendations we'll review them carefully.\"\n\n Works great.",
        "posted_at": "2026-10-28T22:18:32.000Z",
        "author_url": "https://www.reddit.com/user/thesporkmark/"
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      {
        "url": "https://www.reddit.com/r/PPC/comments/1xhvwxl/comment/19rstzxc3um78/",
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        "author": "COUser93",
        "excerpt": "I can’t even imagine not working with an account manager. Yes, they try to upsell, but they are incredibly valuable.",
        "posted_at": "2026-10-28T22:00:23.000Z",
        "author_url": "https://www.reddit.com/user/COUser93/"
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      "[comment u/QuantumWolf99] TikTok reps have been the most useful of the bunch for me, mostly for early access to creative",
      "[comment u/OkZookeepergame3449] Google reps pushing Performance Max and TikTok reps pushing Smart+ both have the same job: get your budget up before their quarter closes."
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    "post_date": "2026-10-28T18:15:52.000Z",
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    "post_text": "Been getting emails from the places we run ads (Google, TikTok, etc.) with an assigned AM where they want to schedule a meeting and I'm curious if there's any benefits or if it's just an attempt to get us to spend more money.",
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    "products_mentioned": [
      "TikTok Ads",
      "Smart+"
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