toyota.com shows sustained decline with 3 consecutive months of decreases, down 11% overall to 22M.

{
  "signal_id": "7f2b0a24-f5ec-4902-a003-ec7cf9600f90",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T08:26:11.776+00:00",
  "company": {
    "name": "Toyota",
    "domain": "toyota.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "toyota.com shows sustained decline with 3 consecutive months of decreases, down 11% overall to 22M.",
    "traffic": {
      "2026-07-01": 24367475,
      "2026-08-01": 24161270,
      "2026-09-01": 21591316
    },
    "category": "vehicles/makes_and_models",
    "relevance": 36.2,
    "ai_traffic": {
      "top_prompts": [
        "What are the main differences between hybrid and conventional gasoline powertrains in midsize sedans, and how do they compare in fuel economy, maintenance costs, and performance?",
        "Can you provide a step-by-step guide to evaluating and choosing a compact SUV for a family, including fuel efficiency, safety features, cargo space, and long-term reliability considerations?",
        "What are the best practices for maintaining a modern vehicle to maximize fuel efficiency and prolong engine life, including recommended service intervals, fluid checks, and driving habits?"
      ],
      "total_visits": 99079,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 53.883
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 5.19
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 2.552
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.43,
      "pages_per_visit": 5.684,
      "avg_visit_duration_seconds": 257
    },
    "global_rank": 1791,
    "mail_visits": 626148,
    "country_rank": 419,
    "top_keywords": [
      {
        "cpc": 0.46,
        "name": "toyota",
        "volume": 2018570,
        "estimated_value": 911970
      },
      {
        "cpc": 1,
        "name": "toyota rav4",
        "volume": 259930,
        "estimated_value": 71370
      },
      {
        "cpc": 0.45,
        "name": "toyota usa",
        "volume": 44250,
        "estimated_value": 54950
      },
      {
        "cpc": 1.76,
        "name": "toyota tacoma",
        "volume": 133340,
        "estimated_value": 52050
      },
      {
        "cpc": 0.48,
        "name": "toyota land cruiser",
        "volume": 145720,
        "estimated_value": 47900
      }
    ],
    "traffic_band": "major",
    "category_rank": 1,
    "direct_visits": 6952404,
    "search_visits": 9197901,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 798879,
    "top_countries": {
      "AU": 0.003,
      "CA": 0.021,
      "IN": 0.004,
      "MX": 0.019,
      "US": 0.901
    },
    "website_title": "Welcome",
    "brand_strength": "moderate",
    "change_3mo_pct": -11.4,
    "change_mom_pct": -10.6,
    "referral_visits": 993201,
    "traffic_sources": {
      "mail": 0.029,
      "paid": 0,
      "direct": 0.322,
      "search": 0.426,
      "social": 0.037,
      "referral": 0.046
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~99,079 visits). Top: chatgpt.com (54%), gemini.google.com (5%), claude.ai (3%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Explore the newest Toyota trucks, cars, SUVs, hybrids and minivans. See photos, compare models, get tips, calculate payments, and more.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 72,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 32% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 72: Engagement 82/100 (25%), Volume 100/100 (20%), Brand 64/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~798,879 visits).",
    "engagement_quality_score": 82,
    "geo_concentration_detail": "Highly concentrated traffic: US (90%), CA (2%), MX (2%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~993,201 visits).",
    "search_dependency_detail": "Moderate search dependency at 43% of total traffic.",
    "engagement_quality_detail": "High engagement (82/100) with 43% bounce rate, 5.7 pages per visit, and 257-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/7f2b0a24-f5ec-4902-a003-ec7cf9600f90 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"toyota.com","limit":20}'