SG&A expenses rose to 26.1% of net sales, a $165.1 million increase year-over-year, explicitly due to higher corporate overhead for strategic projects.
Filing excerpt
SG&A expenses as a percentage of net sales increased to 26.1% for the 26 weeks ended August 1, 2026, compared to 25.8% for the 26 weeks ended August 2, 2025, primarily due to higher corporate overhead due to strategic enterprise investments and higher store expenses...
What this signalsFilings often name leadership changes, deals and spending plans.
Vendors
sec-10qdigitalTransformationGet every 10-Q signal for Ulta Beauty and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Ulta Beauty this week?”
The Signal API returns 10-Q signals for any list of companies as JSON, for your CRM, warehouse or app.
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This page shows a preview. The full sec-10q record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/3d4a5363-5eba-44f0-9648-b32a6baa0662 returns this record as JSON. POST /v1/companies/enrich returns every signal for ulta.com.
{
"signal_id": "3d4a5363-5eba-44f0-9648-b32a6baa0662",
"signal_type": "sec-10q",
"signal_subtype": "digitalTransformation",
"detected_at": "2026-09-01T07:03:20.334+00:00",
"company": {
"name": "Ulta Beauty",
"domain": "ulta.com"
},
"data": {
"detail": "SG&A expenses rose to 26.1% of net sales, a $165.1 million increase year-over-year, explicitly due to higher corporate overhead for strategic projects. This indicates significant budget has been allocated to fund major new company-wide initiatives, creating opportunities for vendors who can align with these transformation goals.",
"metrics": {
"timeframe": "current_year",
"dollar_context": "Increase in SG&A expenses for the 26 weeks ended August 1, 2026",
"dollar_millions": 165.1
},
"summary": "Ulta's SG&A expenses increase due to funding for \"strategic enterprise investments\"",
"excerpts": "SG&A expenses as a percentage of net sales increased to 26.1% for the 26 weeks ended August 1, 2026, compared to 25.8% for the 26 weeks ended August 2, 2025, primarily due to higher corporate overhead due to strategic enterprise investments and higher store expenses...",
"relevance": 0.9,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1403568/000110465926102442/ulta-20260801x10q.htm",
"filing_date": "2026-08-27",
"filing_year": 2026,
"fiscal_year": 0,
"sales_relevance": "Multi-year tech investment",
"signal_category": "strategic",
"vendors_mentioned": [
"Wells Fargo Bank",
"JPMorgan Chase Bank",
"National Westminster Bank"
]
}
}
curl https://signals.autobound.ai/v1/signals/3d4a5363-5eba-44f0-9648-b32a6baa0662 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"ulta.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.