Ulta’s use of Flock technology causes upset online

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  "signal_type": "news",
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  "detected_at": "2026-09-04T15:26:00+00:00",
  "company": {
    "name": "Ulta Beauty",
    "domain": "ulta.com"
  },
  "data": {
    "url": "https://www.retaildive.com/news/ulta-flock-technology-backlash/829623/",
    "title": "Ulta’s use of Flock technology causes upset online",
    "author": "Dani James",
    "excerpt": "The retailer drew attention on social media this week for its use of automated license plate readers at some locations as the technology has drawn widespread public criticism. Social media users flooded Ulta Beauty’s Instagram posts this week sharing their frustration about the company’s work with surveillance technology provider Flock after a campaign by activist organization UltraViolet went viral. Ulta Beauty uses automated license plate readers from Flock in some of its store locations, a source familiar confirmed to Retail Dive. The technology is deployed at less than 1% of Ulta’s storefleet nationwide, which has a total of around 1,500 locations. The cameras do not use facial recognition, the source told Retail Dive. Flock has garnered widespread public criticism of its technology in recent months, with vandalism of the license plate readers growing. Some local and state governments are reconsidering the installation of Flock's technologies. Ulta did not respond to questions about when its relationship with Flock began. Flock did not respond to Retail Dive’s questions about its relationship with Ulta. Retail crime remains a focus for industry groups, with the National Retail Federation and Retail Industry Leaders Association pushing for federal legislation to combat organized theft. Flock lists organized retail crime as a use case for its technology on its website...",
    "product": "automated license plate readers",
    "summary": "Ulta Beauty is using automated license plate readers from surveillance technology provider Flock Safety in some of its store locations.",
    "planning": false,
    "image_url": "https://imgproxy.divecdn.com/Q07w8JJOOddGZLdjaFfx-6hm-kQHufJJoPdqQRaAPXM/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9VbHRhLmpwZw==.webp",
    "confidence": 0.9,
    "product_data": {
      "name": "automated license plate readers",
      "full_text": "automated license plate readers from Flock",
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    "product_tags": [
      "security",
      "general_technology"
    ],
    "published_at": "2026-09-04T15:26:00Z",
    "article_sentence": "Ulta Beauty uses automated license plate readers from Flock in some of its store locations, a source familiar confirmed to Retail Dive.",
    "related_company_name": "Flock Safety",
    "related_company_domain": "flocksafety.com"
  }
}

curl https://signals.autobound.ai/v1/signals/7306d15b-815d-194c-1927-6721858eb659 \
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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"ulta.com","limit":20}'