ulta.com received 51M monthly visits with traffic from 5 countries.

{
  "signal_id": "3e3f15c1-796d-46d3-a7b4-4692312f1a5e",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-07-16T05:50:46.44+00:00",
  "company": {
    "name": "Ulta Beauty",
    "domain": "ulta.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "ulta.com received 51M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-04-01": 46480420,
      "2026-05-01": 47422294,
      "2026-06-01": 50564277
    },
    "category": "lifestyle/beauty_and_cosmetics",
    "relevance": 22.5,
    "ai_traffic": {
      "total_visits": 194005,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 69.469
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 8.635
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.129
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.469,
      "pages_per_visit": 5.157,
      "avg_visit_duration_seconds": 244
    },
    "global_rank": 674,
    "mail_visits": 2275392,
    "country_rank": 158,
    "top_keywords": [
      {
        "cpc": 0.68,
        "name": "ulta",
        "volume": 655560,
        "estimated_value": 1086810
      },
      {
        "cpc": 0.8,
        "name": "ulta beauty",
        "volume": 126830,
        "estimated_value": 287440
      },
      {
        "cpc": 1.26,
        "name": "ulta careers",
        "volume": 20270,
        "estimated_value": 51980
      },
      {
        "cpc": 0.68,
        "name": "ulta coupon code",
        "volume": 20640,
        "estimated_value": 26530
      },
      {
        "cpc": 1.67,
        "name": "ulta birthday gift 2026",
        "volume": 8310,
        "estimated_value": 25470
      }
    ],
    "traffic_band": "major",
    "category_rank": 1,
    "direct_visits": 14511947,
    "search_visits": 21590946,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 2174264,
    "top_countries": {
      "CA": 0.005,
      "GB": 0.002,
      "IN": 0.001,
      "MX": 0.003,
      "US": 0.964
    },
    "website_title": "Sign Up For Special Offers | Ulta.com",
    "brand_strength": "moderate",
    "change_3mo_pct": 8.8,
    "change_mom_pct": 6.6,
    "referral_visits": 1162978,
    "traffic_sources": {
      "mail": 0.045,
      "paid": 0,
      "direct": 0.287,
      "search": 0.427,
      "social": 0.043,
      "referral": 0.023
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~194,005 visits). Top: chatgpt.com (69%), gemini.google.com (9%), perplexity.ai (0%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 70,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 29% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 70: Engagement 79/100 (25%), Volume 100/100 (20%), Brand 57/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~2,174,264 visits).",
    "engagement_quality_score": 79,
    "geo_concentration_detail": "Highly concentrated traffic: US (96%), CA (1%), MX (0%).",
    "referral_strength_detail": "Weak referral strength at 2% of traffic (~1,162,978 visits).",
    "search_dependency_detail": "Moderate search dependency at 43% of total traffic.",
    "engagement_quality_detail": "High engagement (79/100) with 47% bounce rate, 5.2 pages per visit, and 244-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/3e3f15c1-796d-46d3-a7b4-4692312f1a5e \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"ulta.com","limit":20}'