Under Armour elevates Americas president to chief merchant

{
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  "signal_type": "news",
  "signal_subtype": "promotes",
  "detected_at": "2026-01-16T00:00:00+00:00",
  "company": {
    "name": "Under Armour",
    "domain": "underarmour.com"
  },
  "data": {
    "url": "https://www.retaildive.com/news/under-armour-president-americas-chief-merchandising-officer-kara-trent/809848",
    "title": "Under Armour elevates Americas president to chief merchant",
    "contact": "Kara Trent",
    "excerpt": "Under Armour elevates Americas president to chief merchant.\n\nKara Trent will take on the position next month, as Chief Product Officer Yassine Saidi transitions to a senior adviser role.\n\nDive brief:\n\n* Under Armour on Thursday promoted Americas President Kara Trent to the role of chief merchandising officer, effective Feb. 2. She takes the position with 24 years of experience across buying, planning, merchandising and regional leadership.\n* Trent will be replaced by 16-year company veteran Adam Peake, who will oversee distribution, omnichannel growth and marketplace strategy in North and South America. He has held a number of senior positions across sales, marketing, footwear and more.\n* At the same time, Chief Product Officer Yassine Saidi is transitioning to a senior adviser position. The company said he played a \"pivotal role\" in updating the brand's design language in recent years, but stressed the need for \"ongoing evolution.\"\n\nDive insight:\n\nUnder Armour is shaking up its product leadership as the brand looks to turn around its business.\n\nIn her new role as chief merchant, Trent will oversee go-to-market, category management, product architecture, assortment planning and channel segmentation. She is also tasked with improving SKU productivity and channel profitability.\n\n\"Our transformation is gaining momentum as we take deliberate actions to sharpen our focus...",
    "summary": "Under Armour, Inc. promotes Kara Trent to chief merchandising officer.",
    "category": "promotes",
    "found_at": "2026-01-16T00:00:00Z",
    "planning": false,
    "image_url": "https://imgproxy.divecdn.com/WS64PmDeSrbiwougrG6sMGEe2pWgcUdNerpGgKM35Ao/g:nowe:423:111/c:4468:2524/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yMDIwX2ZhbGxfcmV0YWlsLTE0LmpwZw==.webp",
    "job_title": "chief merchandising officer",
    "confidence": 0.7048,
    "published_at": "2026-01-16T00:00:00Z",
    "article_sentence": "* Under Armour on Thursday promoted Americas President Kara Trent to the role of chief merchandising officer, effective Feb. 2."
  }
}

curl https://signals.autobound.ai/v1/signals/ffe30adc-c696-4ea1-b38d-7317140f7c33 \
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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"underarmour.com","limit":20}'