Under Armour news and events in 2026
Under Armour, Inc. is an American sportswear company that develops, markets, and distributes performance apparel, footwear, and accessories for men, women, and youth.
Public (UAA)Retail Apparel and Fashion5,001 to 10,000 employeesunderarmour.comLinkedIn
- Dated updates
- 87
- Last event
- Sep 29, 2026
- Open rolesSnapshot Sep 29, 2026
- 25
Overview
Under Armour by topic
25open roles
2executive moves
57+signals
43 in the last 90 days
- Glassdoor15+
- LinkedIn15+
- Website changes15+
- Patents6
- and 3 more sources
Latest events
Latest Under Armour events
Showing 10 of 30 events. The Signal API returns all of them.
Get them with one API call- PartnershipUnder Armour Partners with Headgear Maker Syzmik SportsUnder Armour has formed a licensing partnership with Syzmik Sports to manufacture and distribute Under Armour-branded soft-shell protective headgear for flag football and 7v7 football.
- Customer lossStephen Curry says his Li-Ning signature shoe will debut early next yearUnder Armour's 13-year partnership with NBA superstar Stephen Curry has ended.
- LaunchUnder Armour unveils new apparel, footwear line with local artist Devin AllenUnder Armour has launched a new apparel and footwear collection called 'Proving Ground' in collaboration with artist Devin Allen and apparel brand UNLESS Collective.
- New customerCinncinati Bengals receiver Tee Higgins partners with Under ArmourUnder Armour has signed Cincinnati Bengals wide receiver Tee Higgins as its newest athlete.
- LaunchUnder Armour launches new brand platform in AsiaUnder Armour has launched a new brand platform in Asia titled "Commit", which celebrates the dedication of athletes and focuses on the journey of personal growth and perseverance rather than just the outcome.
- RevenueUnder Armour Cuts Sales View on Softer Demand Around the WorldUnder Armour has revised its annual sales forecast, now expecting a mid-single digit percentage decline due to softening demand in North America, Asia-Pacific, and Europe and the Middle East.
- EarningsWill people pay more for Under Armour?Under Armour reported a net income of $1 million for its first quarter, a result that was positively impacted by tariff refunds.
- PartnershipUnder Armour hits play on K-pop partnershipWith BoyNextDoor
- PartnershipUnder Armour gets heated with François ArnaudUnder Armour has partnered with actor François Arnaud, who will serve as the brand's latest ambassador and star in a new campaign called “Heated Rivalry”.
- Customer lossNew Mexico State unveils new Adidas uniforms for 2026Under Armour is no longer the official outfitter for New Mexico State University's athletic department, which has switched to Adidas.
Showing 10 of 30 events. The Signal API returns all of them.
Get them with one API callSignal API · MCP
Track Under Armour with the Signal API
One POST /v1/companies/enrich call with underarmour.com returns every signal type for Under Armour, each with its source. Or ask Claude through MCP.
2 credits per signal returned; zero-result calls are free. Endpoint reference
curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"underarmour.com","limit":20}'Same industry
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Source. News, SEC filings (8-K, 10-K, 10-Q, Form D), hiring data and other signals (Reddit, podcasts, Glassdoor, reviews, social posts, patents, web traffic) from the Autobound Signal API.
Method. Stories are grouped when they report the same event within 14 days. Rows that do not name the company are removed. Each row links its source.
Data as of .