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Under ArmourLaunch

Under Armour unveils new apparel, footwear line with local artist Devin Allen

What happened

Under Armour has launched a new apparel and footwear collection called 'Proving Ground' in collaboration with artist Devin Allen and apparel brand UNLESS Collective.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

BALTIMORE, Md. - Under Armour has unveiled a new apparel and footwear line from local artist and Under Armour Partner Devin Allen. The collection, called 'Proving Ground,' is in partnership with the zero-waste and plant-based apparel brand UNLESS Collective and is is part of his 'From Baltimore, For Baltimore' series. An event on Wednesday evening at the Under Armour HQ Campus Store featured a panel of Allen, Baltimore designer and author Hilton Carter, and Chef Carlos Raba. "I'm born and raised in Baltimore, and I think I laid my roots here, and I wanted to be the artist and be a part of the change that I wanted to see," Allen said. "That's why I chose to work at a brand like Under Armour, (in) my own backyard to open up those doors and then just to prove that being a kid from Baltimore, we can make it anywhere and that's why I stay here constantly grinding and working and trying to spot the next generation." Allen said he was hopeful the line leaves the Earth a little healthier for the next generation. Email the WMAR-2 Newsroom if you have info, photos or videos to share. 📲 Connect with WMAR-2 News Facebook TikTok YouTube Instagram Threads X 📱 More News from WMAR2News.com Amanda Engel Ja Nai Wright Avi Carr-Gloth Raven Payne This story was initially reported by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Proving Ground
Location
Baltimore, Maryland, United States

The full record

From the Signal API record

Details

Release type
Collection

Topics and mentions

Product tags

  • fashion

Extraction

Confidence
90%
Detected
Sep 10, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/569498a9-8179-b7ee-cdfb-2bf0f37ae024 returns this record as JSON. POST /v1/companies/enrich returns every signal for underarmour.com.

{
  "signal_id": "569498a9-8179-b7ee-cdfb-2bf0f37ae024",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-10T01:00:07+00:00",
  "company": {
    "name": "Under Armour",
    "domain": "underarmour.com"
  },
  "data": {
    "url": "https://www.wmar2news.com/news/region/baltimore-city/under-armour-unveils-new-apparel-footwear-line-with-local-artist-devin-allen",
    "title": "Under Armour unveils new apparel, footwear line with local artist Devin Allen - WMAR 2 News Baltimore",
    "excerpt": "BALTIMORE, Md. - Under Armour has unveiled a new apparel and footwear line from local artist and Under Armour Partner Devin Allen. The collection, called 'Proving Ground,' is in partnership with the zero-waste and plant-based apparel brand UNLESS Collective and is is part of his 'From Baltimore, For Baltimore' series. An event on Wednesday evening at the Under Armour HQ Campus Store featured a panel of Allen, Baltimore designer and author Hilton Carter, and Chef Carlos Raba. \"I'm born and raised in Baltimore, and I think I laid my roots here, and I wanted to be the artist and be a part of the change that I wanted to see,\" Allen said. \"That's why I chose to work at a brand like Under Armour, (in) my own backyard to open up those doors and then just to prove that being a kid from Baltimore, we can make it anywhere and that's why I stay here constantly grinding and working and trying to spot the next generation.\" Allen said he was hopeful the line leaves the Earth a little healthier for the next generation. Email the WMAR-2 Newsroom if you have info, photos or videos to share. 📲 Connect with WMAR-2 News Facebook TikTok YouTube Instagram Threads X 📱 More News from WMAR2News.com Amanda Engel Ja Nai Wright Avi Carr-Gloth Raven Payne This story was initially reported by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all...",
    "product": "Proving Ground",
    "summary": "Under Armour has launched a new apparel and footwear collection called 'Proving Ground' in collaboration with artist Devin Allen and apparel brand UNLESS Collective.",
    "location": "Baltimore, MD",
    "planning": false,
    "image_url": "https://ewscripps.brightspotcdn.com/dims4/default/0767c7e/2147483647/strip/true/crop/2316x1216+24+0/resize/1200x630!/quality/90/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2Fbc%2F77%2F3fc6816d4815a98b4ea6771205f2%2Funtitled-design-33.png",
    "confidence": 0.9,
    "product_data": {
      "name": "Proving Ground",
      "full_text": "a new apparel and footwear line",
      "fuzzy_match": false,
      "release_type": "collection"
    },
    "product_tags": [
      "fashion"
    ],
    "published_at": "2026-09-10T01:00:07Z",
    "location_data": [
      {
        "city": "Baltimore",
        "state": "Maryland",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Under Armour has unveiled a new apparel and footwear line from local artist and Under Armour Partner Devin Allen."
  }
}

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