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Under ArmourNew customer

Cinncinati Bengals receiver Tee Higgins partners with Under Armour

What happened

Under Armour has signed Cincinnati Bengals wide receiver Tee Higgins as its newest athlete.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Celebrating 10 years of Andscape The veteran wideout will wear the Baltimore brand's cleats for his seventh NFL season Cincinnati Bengals wide receiver Tee Higgins is the newest Under Armour athlete. After wearing Nike for the past six NFL seasons, Higgins will debut gear from the Baltimore-based brand on Sunday in the season opener against the Tampa Bay Buccaneers. "My other brand was up," Higgins told Andscape. "I love everything [Under Armour] is pushing for - the clothing, the cleats, the gloves." Under Armour "Tee represents what we're looking for in an athlete and partner," Trey Evans, Under Armour Director of America's Sports Marketing, told Andscape. "At Under Armour, our ideal athlete partnerships go beyond performance, and he is someone who embodies that ethos." Higgins joins an Under Armour NFL roster that includes Tennessee Titans quarterback Cam Ward and Minnesota Vikings wide receiver Justin Jefferson. Higgins has already noticed Jefferson's busy summer with Under Armour, headlined by "Bayou King" cleats, the JJets Flight School at the brand's Baltimore campus, and a flag football tour across Asia. Higgins said one thing that appealed to him about Under Armour was seeing how athletes like Jefferson have used the brand as a platform for community engagement and youth football initiatives "I like what Justin did this offseason in China," Higgins said. "You don't...

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Extracted by Autobound

From the Signal API record
Event
New customer

What this signalsA new customer often means more work to staff, deliver and support.

Location
Baltimore, Maryland, United States

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The full record

From the Signal API record

People

  • Tee HigginsNamed in the story

Extraction

Confidence
90%
Detected
Sep 10, 2026
signal_type
news
signal_subtype
signs_new_client

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/723fa7b1-41c6-1d8c-3781-ae9608801b9f returns this record as JSON. POST /v1/companies/enrich returns every signal for underarmour.com.

{
  "signal_id": "723fa7b1-41c6-1d8c-3781-ae9608801b9f",
  "signal_type": "news",
  "signal_subtype": "signs_new_client",
  "detected_at": "2026-09-10T18:09:28+00:00",
  "company": {
    "name": "Under Armour",
    "domain": "underarmour.com"
  },
  "data": {
    "url": "https://andscape.com/features/tee-higgins-under-armour-signing-2026-nike-nfl-bengals/",
    "title": "Cinncinati Bengals receiver Tee Higgins partners with Under Armour - Andscape",
    "contact": "Tee Higgins",
    "excerpt": "Celebrating 10 years of Andscape The veteran wideout will wear the Baltimore brand’s cleats for his seventh NFL season Cincinnati Bengals wide receiver Tee Higgins is the newest Under Armour athlete. After wearing Nike for the past six NFL seasons, Higgins will debut gear from the Baltimore-based brand on Sunday in the season opener against the Tampa Bay Buccaneers. “My other brand was up,” Higgins told Andscape. “I love everything [Under Armour] is pushing for - the clothing, the cleats, the gloves.” Under Armour “Tee represents what we’re looking for in an athlete and partner,” Trey Evans, Under Armour Director of America’s Sports Marketing, told Andscape. “At Under Armour, our ideal athlete partnerships go beyond performance, and he is someone who embodies that ethos.” Higgins joins an Under Armour NFL roster that includes Tennessee Titans quarterback Cam Ward and Minnesota Vikings wide receiver Justin Jefferson. Higgins has already noticed Jefferson’s busy summer with Under Armour , headlined by “Bayou King” cleats, the JJets Flight School at the brand’s Baltimore campus, and a flag football tour across Asia. Higgins said one thing that appealed to him about Under Armour was seeing how athletes like Jefferson have used the brand as a platform for community engagement and youth football initiatives “I like what Justin did this offseason in China,” Higgins said. “You don’t...",
    "summary": "Under Armour has signed Cincinnati Bengals wide receiver Tee Higgins as its newest athlete.",
    "location": "Baltimore, MD, USA",
    "planning": false,
    "image_url": "https://andscape.com/wp-content/uploads/2026/09/090426_TeeHiggins_MH-8-e1789056589916.jpeg?w=5736",
    "confidence": 0.9,
    "published_at": "2026-09-10T18:09:28Z",
    "location_data": [
      {
        "city": "Baltimore",
        "state": "Maryland",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Cincinnati Bengals wide receiver Tee Higgins is the newest Under Armour athlete."
  }
}

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