Under Armour hits play on K-pop partnership

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  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-08-05T15:57:00+00:00",
  "company": {
    "name": "Under Armour",
    "domain": "underarmour.com"
  },
  "data": {
    "url": "https://www.retaildive.com/news/under-armour-hits-play-k-pop-boynextdoor-brand-partnership/827063/",
    "title": "Under Armour hits play on K-pop partnership",
    "author": "Lara Ewen",
    "excerpt": "The company named BoyNextDoor as global brand ambassadors as it works on an Asia-Pacific rollout of its Bouncy Tee line. Under Armour’s BoyNextDoor partnership debuts with a group campaign film. The promotion will also feature individual films and visuals featuring band members Sungho, Riwoo, Myung Jaehyun, Taesan, Leehan and Woonhak. “We have always believed in putting our own ideas and energy into everything we do and in showing who we really are through our music and performances,” the band said in a statement. “The message behind ‘Commit’ feels especially meaningful to us because it is about continuing to give your best to what you love.” The BoyNextDoor partnership is centered on Under Armour’s new $65 Bouncy Tee, which launched in May and is positioned as a hybrid athletic and casual menswear piece. Visuals in the BoyNextDoor campaign showcase “each member's individual style, personality and lifestyle, reinforcing the campaign's message of authentic self-expression and personal progress,” per the release. “BoyNextDoor bring a youthful energy that feels both fresh and deeply authentic,” Simon Pestridge, chief marketing officer and managing director of Under Armour APAC, said in the release. “Their dedication to their craft, the honesty they bring to every performance and their determination to keep evolving strongly reflect the spirit of Under Armour.” Asia-Pacific...",
    "summary": "Under Armour has named K-pop group BoyNextDoor as its new global brand ambassadors.",
    "planning": false,
    "image_url": "https://imgproxy.divecdn.com/FDNTNX_LOJV17PrVfkECCQeBUrVEleKwRVN-tnPd-ps/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9LVl9HUk9VUC5qcGc=.webp",
    "confidence": 0.9,
    "published_at": "2026-08-05T15:57:00Z",
    "article_sentence": "The company named BoyNextDoor as global brand ambassadors as it works on an Asia-Pacific rollout of its Bouncy Tee line.",
    "related_company_name": "BoyNextDoor",
    "related_company_domain": "kozofficial.com"
  }
}

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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"underarmour.com","limit":20}'