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Under ArmourPartnership

Under Armour Partners with Headgear Maker Syzmik Sports

What happened

Under Armour has formed a licensing partnership with Syzmik Sports to manufacture and distribute Under Armour-branded soft-shell protective headgear for flag football and 7v7 football.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Under Armour formed a licensing partnership with Syzmik Sports to manufacture Under Armour-branded soft-shell protective headgear designed specifically for flag football and 7v7 football. Under Armour will distribute the products directly to consumers and through wholesale partners globally. The partnership comes as participation in flag football accelerates worldwide as the sport nears its Olympic debut in 2028. Over recent years, Under Armour has significantly expanded its investment in flag football through national governing body partnerships, elite athlete sponsorships and grassroots initiatives. "Flag football and 7v7 football continue to create exciting opportunities for athletes around the world, and we're committed to helping support the sport's growth through innovation and performance," said Craig Cummings, vice president, Team Sports Division at Under Armour. "Partnering with Syzmik allows us to offer athletes additional protection as part of a comprehensive outfitting solution, helping us better serve their evolving needs as participation in both formats continues to grow globally." Syzmik Sports, a Baltimore-based maker of headgear and mouthguards for sports like flag football, 7v7 football, and soccer, serves as the Official Technical Partner of the International Federation of American Football (IFAF). "We're incredibly proud to partner with Under Armour - one...

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Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

Companies

  • Syzmik SportsPartnersyzmiksports.com

More partnership signals at other companies

The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Sep 26, 2026
signal_type
news
signal_subtype
partners_with

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/781ae294-8263-3ae5-e7e3-d2643237d14c returns this record as JSON. POST /v1/companies/enrich returns every signal for underarmour.com.

{
  "signal_id": "781ae294-8263-3ae5-e7e3-d2643237d14c",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-09-26T03:35:04+00:00",
  "company": {
    "name": "Under Armour",
    "domain": "underarmour.com"
  },
  "data": {
    "url": "https://sgbonline.com/under-armour-partners-with-headgear-maker-syzmik-sports/",
    "title": "Under Armour Partners with Headgear Maker Syzmik Sports - sgbonline.com",
    "excerpt": "Under Armour formed a licensing partnership with Syzmik Sports to manufacture Under Armour-branded soft-shell protective headgear designed specifically for flag football and 7v7 football. Under Armour will distribute the products directly to consumers and through wholesale partners globally. The partnership comes as participation in flag football accelerates worldwide as the sport nears its Olympic debut in 2028. Over recent years, Under Armour has significantly expanded its investment in flag football through national governing body partnerships, elite athlete sponsorships and grassroots initiatives. “Flag football and 7v7 football continue to create exciting opportunities for athletes around the world, and we’re committed to helping support the sport’s growth through innovation and performance,” said Craig Cummings, vice president, Team Sports Division at Under Armour. “Partnering with Syzmik allows us to offer athletes additional protection as part of a comprehensive outfitting solution, helping us better serve their evolving needs as participation in both formats continues to grow globally.” Syzmik Sports, a Baltimore-based maker of headgear and mouthguards for sports like flag football, 7v7 football, and soccer, serves as the Official Technical Partner of the International Federation of American Football (IFAF). “We’re incredibly proud to partner with Under Armour - one...",
    "summary": "Under Armour has formed a licensing partnership with Syzmik Sports to manufacture and distribute Under Armour-branded soft-shell protective headgear for flag football and 7v7 football.",
    "planning": false,
    "confidence": 0.9,
    "published_at": "2026-09-26T03:35:04Z",
    "article_sentence": "Under Armour formed a licensing partnership with Syzmik Sports to manufacture Under Armour-branded soft-shell protective headgear designed specifically for flag football and 7v7 football.",
    "related_company_name": "Syzmik Sports",
    "related_company_domain": "syzmiksports.com"
  }
}

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