Under Armour Partners with Headgear Maker Syzmik Sports
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Under Armour formed a licensing partnership with Syzmik Sports to manufacture Under Armour-branded soft-shell protective headgear designed specifically for flag football and 7v7 football. Under Armour will distribute the products directly to consumers and through wholesale partners globally. The partnership comes as participation in flag football accelerates worldwide as the sport nears its Olympic debut in 2028. Over recent years, Under Armour has significantly expanded its investment in flag football through national governing body partnerships, elite athlete sponsorships and grassroots initiatives. "Flag football and 7v7 football continue to create exciting opportunities for athletes around the world, and we're committed to helping support the sport's growth through innovation and performance," said Craig Cummings, vice president, Team Sports Division at Under Armour. "Partnering with Syzmik allows us to offer athletes additional protection as part of a comprehensive outfitting solution, helping us better serve their evolving needs as participation in both formats continues to grow globally." Syzmik Sports, a Baltimore-based maker of headgear and mouthguards for sports like flag football, 7v7 football, and soccer, serves as the Official Technical Partner of the International Federation of American Football (IFAF). "We're incredibly proud to partner with Under Armour - one...
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