Stephen Curry says his Li-Ning signature shoe will debut early next year

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  "detected_at": "2026-09-17T17:27:15+00:00",
  "company": {
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  "data": {
    "url": "https://www.cnbc.com/2026/09/17/stephen-curry-li-ning-signature-shoe.html",
    "title": "Stephen Curry says his Li-Ning signature shoe will debut early next year",
    "excerpt": "In this article FARMINGDALE, N.Y. - NBA superstar Stephen Curry said Thursday a new signature shoe he's designing in partnership with Li-Ning will debut early next year. Curry announced in June he had struck a deal with the Chinese shoe company after his 13-year partnership with Under Armour came to a close. \"I think it was a great run,\" Curry said of his relationship with Under Armour , adding the decision to end the relationship was \"mutual.\" \"Sometimes good things do come to an end,\" he said. \"I don't have any regrets of how anything happened.\" Curry said he was looking for longevity, legacy and global reach in a new partner. He signed a 10-year, $400 million contract with Li-Ning, according to ESPN. \"I tried literally everything, and there was a reason that Li-Ning stood tall at the end because the product reigned supreme,\" he said. The CNBC Sport newsletter with Alex Sherman brings you the biggest news and exclusive interviews from the worlds of sports business and media, delivered weekly to your inbox. Subscribe here to get access today . The four-time NBA champion also said he was influenced by Golden State Warriors teammate Jimmy Butler and former NBA player Dwyane Wade, who also represent Li-Ning. Curry said he will wear Li-Ning shoes designed by Butler and Wade until his own product comes out. Entering his 18th NBA season, Curry said he has no plans to test free...",
    "summary": "Under Armour's 13-year partnership with NBA superstar Stephen Curry has ended.",
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    "confidence": 0.9,
    "published_at": "2026-09-17T17:27:15Z",
    "article_sentence": "Curry announced in June he had struck a deal with the Chinese shoe company after his 13-year partnership with Under Armour came to a close."
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