Skip to main content
UnileverTraffic snapshot

unilever.com received 1M monthly visits with traffic from 5 countries.

What happened

Emerging AI traffic at 1% (~11,776 visits). Top: chatgpt.com (75%), gemini.google.com (7%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,131,807
Month over month
+4.3%
3-month change
-6.2%
Global rank
44,144
Top country
IN (24%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
12,593
Category rank
7
Change, 3 months
-6.2%
Change, month over month
+4.3%
Digital health score
78

Details

Measured month
Jul 2026
Category
food_and_drink/food_and_drink
Mail visits
36,218
Traffic band
Established
Direct visits
526,290
Search visits
269,370
Small website
No
Snapshot date
Jul 1, 2026
Social visits
97,335
Website title
Unilever Global | Unilever
Brand strength
Strong
Referral visits
133,553
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1% (~11,776 visits). Top: chatgpt.com (75%), gemini.google.com (7%).
Geo concentration
Diversified
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
3/5
Website description
We are a global leader in consumer goods. We combine world-class science, consumer insight and global reach to create brands that inspire and ignite desire.
Country rank country
IN
Digital health label
Excellent
Brand strength detail
Strong brand recognition with 47% direct traffic. Brand keyword ratio: 3/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

Use this data

Get every website traffic signal for Unilever and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Unilever this week?”

  2. Send it to your own tools

    The Signal API returns website traffic signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/42325513-0445-4aaf-8a30-d1febab9a26e returns this record as JSON. POST /v1/companies/enrich returns every signal for unilever.com.

{
  "signal_id": "42325513-0445-4aaf-8a30-d1febab9a26e",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T12:33:26.584+00:00",
  "company": {
    "name": "Unilever",
    "domain": "unilever.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "unilever.com received 1M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 1206227,
      "2026-06-01": 1084651,
      "2026-07-01": 1131807
    },
    "category": "food_and_drink/food_and_drink",
    "relevance": 12.2,
    "ai_traffic": {
      "total_visits": 11776,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 74.766
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 7.158
        }
      ],
      "traffic_share": 0.01
    },
    "engagement": {
      "bounce_rate": 0.381,
      "pages_per_visit": 3.938,
      "avg_visit_duration_seconds": 334
    },
    "global_rank": 44144,
    "mail_visits": 36218,
    "country_rank": 12593,
    "top_keywords": [
      {
        "cpc": 0.63,
        "name": "unilever",
        "volume": 163750,
        "estimated_value": 41660
      },
      {
        "cpc": 0.38,
        "name": "unilever careers",
        "volume": 11310,
        "estimated_value": 16110
      },
      {
        "cpc": 0.12,
        "name": "unilever career",
        "volume": 5350,
        "estimated_value": 6700
      },
      {
        "cpc": 3.07,
        "name": "liquid iv",
        "volume": 105630,
        "estimated_value": 2820
      },
      {
        "cpc": 0.13,
        "name": "hul careers",
        "volume": 1230,
        "estimated_value": 2330
      }
    ],
    "traffic_band": "established",
    "category_rank": 7,
    "direct_visits": 526290,
    "search_visits": 269370,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 97335,
    "top_countries": {
      "GB": 0.055,
      "ID": 0.133,
      "IN": 0.244,
      "PH": 0.073,
      "US": 0.11
    },
    "website_title": "Unilever Global | Unilever",
    "brand_strength": "strong",
    "change_3mo_pct": -6.2,
    "change_mom_pct": 4.3,
    "referral_visits": 133553,
    "traffic_sources": {
      "mail": 0.032,
      "paid": 0,
      "direct": 0.465,
      "search": 0.238,
      "social": 0.086,
      "referral": 0.118
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1% (~11,776 visits). Top: chatgpt.com (75%), gemini.google.com (7%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "We are a global leader in consumer goods. We combine world-class science, consumer insight and global reach to create brands that inspire and ignite desire.",
    "country_rank_country": "IN",
    "digital_health_label": "excellent",
    "digital_health_score": 78,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 47% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 78: Engagement 81/100 (25%), Volume 100/100 (20%), Brand 93/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 10/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 9% of total visits (~97,335 visits).",
    "engagement_quality_score": 81,
    "geo_concentration_detail": "Diversified traffic: IN (24%), ID (13%), US (11%).",
    "referral_strength_detail": "Moderate referral strength at 12% of traffic (~133,553 visits).",
    "search_dependency_detail": "Low search dependency at 24% of total traffic.",
    "engagement_quality_detail": "High engagement (81/100) with 38% bounce rate, 3.9 pages per visit, and 334-second average duration."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.