unilever.com received 1M monthly visits with traffic from 5 countries.
What happened
Emerging AI traffic at 1% (~11,776 visits). Top: chatgpt.com (75%), gemini.google.com (7%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 1,131,807
- Month over month
- +4.3%
- 3-month change
- -6.2%
- Global rank
- 44,144
- Top country
- IN (24%)
- Trend
- Fluctuating
More from Unilever
- Headcount growthNJ Jobs: Ferrari, Unilever, Cushman & Wakefield, NJ Devils and More Are HiringHeadcount growth
- MergerUK regulators scrutinize $65B Unilever-McCormick food mergerMerger
- Asset saleUnilever accused of “double standards” for workers post McCormick mergerAsset sale
- Spin-offMcCormick and Unilever’s $45B merger under investigation in UKSpin-off
- NewsKraft Heinz appoints new UK&I chief financial officerNews
- PodcastsThe Freight Buyers' Club discusses Unilever: automation investmentPodcasts
Latest signals at other companies
- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsAT&T$359K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 12,593
- Category rank
- 7
- Change, 3 months
- -6.2%
- Change, month over month
- +4.3%
- Digital health score
- 78
Details
- Measured month
- Jul 2026
- Category
- food_and_drink/food_and_drink
- Mail visits
- 36,218
- Traffic band
- Established
- Direct visits
- 526,290
- Search visits
- 269,370
- Small website
- No
- Snapshot date
- Jul 1, 2026
- Social visits
- 97,335
- Website title
- Unilever Global | Unilever
- Brand strength
- Strong
- Referral visits
- 133,553
- AI traffic level
- Emerging
- AI traffic detail
- Emerging AI traffic at 1% (~11,776 visits). Top: chatgpt.com (75%), gemini.google.com (7%).
- Geo concentration
- Diversified
- Referral strength
- Moderate
- Search dependency
- Low
- Consecutive months
- 1
- Engagement quality
- High
- Brand keyword ratio
- 3/5
- Website description
- We are a global leader in consumer goods. We combine world-class science, consumer insight and global reach to create brands that inspire and ignite desire.
- Country rank country
- IN
- Digital health label
- Excellent
- Brand strength detail
- Strong brand recognition with 47% direct traffic. Brand keyword ratio: 3/5.
Extraction
- Detected
- Aug 13, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/42325513-0445-4aaf-8a30-d1febab9a26e returns this record as JSON. POST /v1/companies/enrich returns every signal for unilever.com.
{
"signal_id": "42325513-0445-4aaf-8a30-d1febab9a26e",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-08-13T12:33:26.584+00:00",
"company": {
"name": "Unilever",
"domain": "unilever.com"
},
"data": {
"trend": "fluctuating",
"summary": "unilever.com received 1M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-05-01": 1206227,
"2026-06-01": 1084651,
"2026-07-01": 1131807
},
"category": "food_and_drink/food_and_drink",
"relevance": 12.2,
"ai_traffic": {
"total_visits": 11776,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 74.766
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 7.158
}
],
"traffic_share": 0.01
},
"engagement": {
"bounce_rate": 0.381,
"pages_per_visit": 3.938,
"avg_visit_duration_seconds": 334
},
"global_rank": 44144,
"mail_visits": 36218,
"country_rank": 12593,
"top_keywords": [
{
"cpc": 0.63,
"name": "unilever",
"volume": 163750,
"estimated_value": 41660
},
{
"cpc": 0.38,
"name": "unilever careers",
"volume": 11310,
"estimated_value": 16110
},
{
"cpc": 0.12,
"name": "unilever career",
"volume": 5350,
"estimated_value": 6700
},
{
"cpc": 3.07,
"name": "liquid iv",
"volume": 105630,
"estimated_value": 2820
},
{
"cpc": 0.13,
"name": "hul careers",
"volume": 1230,
"estimated_value": 2330
}
],
"traffic_band": "established",
"category_rank": 7,
"direct_visits": 526290,
"search_visits": 269370,
"small_website": false,
"snapshot_date": "2026-07-01T00:00:00+00:00",
"social_visits": 97335,
"top_countries": {
"GB": 0.055,
"ID": 0.133,
"IN": 0.244,
"PH": 0.073,
"US": 0.11
},
"website_title": "Unilever Global | Unilever",
"brand_strength": "strong",
"change_3mo_pct": -6.2,
"change_mom_pct": 4.3,
"referral_visits": 133553,
"traffic_sources": {
"mail": 0.032,
"paid": 0,
"direct": 0.465,
"search": 0.238,
"social": 0.086,
"referral": 0.118
},
"ai_traffic_level": "emerging",
"ai_traffic_detail": "Emerging AI traffic at 1% (~11,776 visits). Top: chatgpt.com (75%), gemini.google.com (7%).",
"geo_concentration": "diversified",
"referral_strength": "moderate",
"search_dependency": "low",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "3/5",
"website_description": "We are a global leader in consumer goods. We combine world-class science, consumer insight and global reach to create brands that inspire and ignite desire.",
"country_rank_country": "IN",
"digital_health_label": "excellent",
"digital_health_score": 78,
"social_traffic_level": "moderate",
"brand_strength_detail": "Strong brand recognition with 47% direct traffic. Brand keyword ratio: 3/5.",
"digital_health_detail": "Score 78: Engagement 81/100 (25%), Volume 100/100 (20%), Brand 93/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 10/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 9% of total visits (~97,335 visits).",
"engagement_quality_score": 81,
"geo_concentration_detail": "Diversified traffic: IN (24%), ID (13%), US (11%).",
"referral_strength_detail": "Moderate referral strength at 12% of traffic (~133,553 visits).",
"search_dependency_detail": "Low search dependency at 24% of total traffic.",
"engagement_quality_detail": "High engagement (81/100) with 38% bounce rate, 3.9 pages per visit, and 334-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/42325513-0445-4aaf-8a30-d1febab9a26e \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"unilever.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.