Skip to main content
UPMCTraffic snapshot

upmc.com received 5M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.6% (~27,415 visits). Top: chatgpt.com (100%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
4,840,567
Month over month
-3.1%
3-month change
-1.8%
Global rank
10,940
Top country
US (95%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
2,266
Category rank
18
Change, 3 months
-1.8%
Change, month over month
-3.1%
Digital health score
74

Details

Measured month
Aug 2026
Category
health/medicine
Mail visits
217,826
Traffic band
Established
Direct visits
2,095,966
Search visits
1,791,010
Small website
No
Snapshot date
Aug 1, 2026
Social visits
198,463
Website title
Paxlovid™ | UPMC
Brand strength
Strong
Referral visits
363,043
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~27,415 visits). Top: chatgpt.com (100%), claude.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Consecutive months
1
Engagement quality
High
Brand keyword ratio
5/5
Website description
Paxlovid™, an oral antiviral medication, is available for treatment of mild to moderate COVID-19, and available at retail pharmacies with a prescription.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 43% direct traffic. Brand keyword ratio: 5/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

Use this data

Get every website traffic signal for UPMC and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at UPMC this week?”

  2. Send it to your own tools

    The Signal API returns website traffic signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/08501531-f6df-4559-8f0c-7f63e1c0455a returns this record as JSON. POST /v1/companies/enrich returns every signal for upmc.com.

{
  "signal_id": "08501531-f6df-4559-8f0c-7f63e1c0455a",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:16:46.104+00:00",
  "company": {
    "name": "UPMC",
    "domain": "upmc.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "upmc.com received 5M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 4927700,
      "2026-07-01": 4994836,
      "2026-08-01": 4840567
    },
    "category": "health/medicine",
    "relevance": 8.6,
    "ai_traffic": {
      "total_visits": 27415,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 99.977
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 0.023
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.378,
      "pages_per_visit": 4.219,
      "avg_visit_duration_seconds": 267
    },
    "global_rank": 10940,
    "mail_visits": 217826,
    "country_rank": 2266,
    "top_keywords": [
      {
        "cpc": 1.43,
        "name": "myupmc",
        "volume": 29040,
        "estimated_value": 50310
      },
      {
        "cpc": 1.04,
        "name": "upmc",
        "volume": 50540,
        "estimated_value": 24680
      },
      {
        "cpc": 1.37,
        "name": "upmc patient portal",
        "volume": 10810,
        "estimated_value": 23020
      },
      {
        "cpc": 3.96,
        "name": "upmc infonet",
        "volume": 14300,
        "estimated_value": 15510
      },
      {
        "cpc": 1.43,
        "name": "my upmc",
        "volume": 8680,
        "estimated_value": 13930
      }
    ],
    "traffic_band": "established",
    "category_rank": 18,
    "direct_visits": 2095966,
    "search_visits": 1791010,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 198463,
    "top_countries": {
      "AU": 0.002,
      "CA": 0.003,
      "CN": 0.002,
      "IN": 0.002,
      "US": 0.948
    },
    "website_title": "Paxlovid™ | UPMC",
    "brand_strength": "strong",
    "change_3mo_pct": -1.8,
    "change_mom_pct": -3.1,
    "referral_visits": 363043,
    "traffic_sources": {
      "mail": 0.045,
      "paid": 0,
      "direct": 0.433,
      "search": 0.37,
      "social": 0.041,
      "referral": 0.075
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~27,415 visits). Top: chatgpt.com (100%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Paxlovid™, an oral antiviral medication, is available for treatment of mild to moderate COVID-19, and available at retail pharmacies with a prescription.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 74,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 43% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 74: Engagement 80/100 (25%), Volume 100/100 (20%), Brand 87/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~198,463 visits).",
    "engagement_quality_score": 80,
    "geo_concentration_detail": "Highly concentrated traffic: US (95%), CA (0%), IN (0%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~363,043 visits).",
    "search_dependency_detail": "Moderate search dependency at 37% of total traffic.",
    "engagement_quality_detail": "High engagement (80/100) with 38% bounce rate, 4.2 pages per visit, and 267-second average duration."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.