upmc.com received 5M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.6% (~27,415 visits). Top: chatgpt.com (100%), claude.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 4,840,567
- Month over month
- -3.1%
- 3-month change
- -1.8%
- Global rank
- 10,940
- Top country
- US (95%)
- Trend
- Fluctuating
More from UPMC
- NewsAHN Names Surgical Oncologist Dr. Matthew Holtzman as Chief Surgical Officer for its Western RegionNews
- GlassdoorUPMC employees cite toxic culture micromanagement and lack of respect from leadershipGlassdoor
- IntegrationUPMC Expands AI-Native Clinical Services to 18 Hospitals This FallIntegration
- Website changesUPMC Enterprises expanded its public-facing leadership and industry engagement by featuring a UPMC Enterprises leadership event and a national health-care event contribution.Website changes
- Executive departureAHN Taps Internationally Renowned UPMC Sports Medicine Surgeon Dr. Volker Musahl to Lead Expansion of Orthopaedic Sports Medicine ProgramExecutive departure
- LinkedInUPMC Sports Medicine hosts Freddie Fu Scholarship recipient for internship experience.LinkedIn
Latest signals at other companies
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The full record
From the Signal API recordNumbers
- Country rank
- 2,266
- Category rank
- 18
- Change, 3 months
- -1.8%
- Change, month over month
- -3.1%
- Digital health score
- 74
Details
- Measured month
- Aug 2026
- Category
- health/medicine
- Mail visits
- 217,826
- Traffic band
- Established
- Direct visits
- 2,095,966
- Search visits
- 1,791,010
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Social visits
- 198,463
- Website title
- Paxlovid™ | UPMC
- Brand strength
- Strong
- Referral visits
- 363,043
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.6% (~27,415 visits). Top: chatgpt.com (100%), claude.ai (0%).
- Geo concentration
- Highly concentrated
- Referral strength
- Moderate
- Consecutive months
- 1
- Engagement quality
- High
- Brand keyword ratio
- 5/5
- Website description
- Paxlovid™, an oral antiviral medication, is available for treatment of mild to moderate COVID-19, and available at retail pharmacies with a prescription.
- Country rank country
- US
- Digital health label
- Good
- Social traffic level
- Low
- Brand strength detail
- Strong brand recognition with 43% direct traffic. Brand keyword ratio: 5/5.
Extraction
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/08501531-f6df-4559-8f0c-7f63e1c0455a returns this record as JSON. POST /v1/companies/enrich returns every signal for upmc.com.
{
"signal_id": "08501531-f6df-4559-8f0c-7f63e1c0455a",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-09-11T10:16:46.104+00:00",
"company": {
"name": "UPMC",
"domain": "upmc.com"
},
"data": {
"trend": "fluctuating",
"summary": "upmc.com received 5M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-06-01": 4927700,
"2026-07-01": 4994836,
"2026-08-01": 4840567
},
"category": "health/medicine",
"relevance": 8.6,
"ai_traffic": {
"total_visits": 27415,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 99.977
},
{
"name": "claude.ai",
"rank": 2,
"share": 0.023
}
],
"traffic_share": 0.006
},
"engagement": {
"bounce_rate": 0.378,
"pages_per_visit": 4.219,
"avg_visit_duration_seconds": 267
},
"global_rank": 10940,
"mail_visits": 217826,
"country_rank": 2266,
"top_keywords": [
{
"cpc": 1.43,
"name": "myupmc",
"volume": 29040,
"estimated_value": 50310
},
{
"cpc": 1.04,
"name": "upmc",
"volume": 50540,
"estimated_value": 24680
},
{
"cpc": 1.37,
"name": "upmc patient portal",
"volume": 10810,
"estimated_value": 23020
},
{
"cpc": 3.96,
"name": "upmc infonet",
"volume": 14300,
"estimated_value": 15510
},
{
"cpc": 1.43,
"name": "my upmc",
"volume": 8680,
"estimated_value": 13930
}
],
"traffic_band": "established",
"category_rank": 18,
"direct_visits": 2095966,
"search_visits": 1791010,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 198463,
"top_countries": {
"AU": 0.002,
"CA": 0.003,
"CN": 0.002,
"IN": 0.002,
"US": 0.948
},
"website_title": "Paxlovid™ | UPMC",
"brand_strength": "strong",
"change_3mo_pct": -1.8,
"change_mom_pct": -3.1,
"referral_visits": 363043,
"traffic_sources": {
"mail": 0.045,
"paid": 0,
"direct": 0.433,
"search": 0.37,
"social": 0.041,
"referral": 0.075
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.6% (~27,415 visits). Top: chatgpt.com (100%), claude.ai (0%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "moderate",
"search_dependency": "moderate",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "5/5",
"website_description": "Paxlovid™, an oral antiviral medication, is available for treatment of mild to moderate COVID-19, and available at retail pharmacies with a prescription.",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 74,
"social_traffic_level": "low",
"brand_strength_detail": "Strong brand recognition with 43% direct traffic. Brand keyword ratio: 5/5.",
"digital_health_detail": "Score 74: Engagement 80/100 (25%), Volume 100/100 (20%), Brand 87/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).",
"social_traffic_detail": "Low social traffic at 4% of total visits (~198,463 visits).",
"engagement_quality_score": 80,
"geo_concentration_detail": "Highly concentrated traffic: US (95%), CA (0%), IN (0%).",
"referral_strength_detail": "Moderate referral strength at 8% of traffic (~363,043 visits).",
"search_dependency_detail": "Moderate search dependency at 37% of total traffic.",
"engagement_quality_detail": "High engagement (80/100) with 38% bounce rate, 4.2 pages per visit, and 267-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/08501531-f6df-4559-8f0c-7f63e1c0455a \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"upmc.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.