As part of its 'Customer First' strategy, UPS is focusing on higher-yielding markets like SMBs, healthcare, and B2B.
Filing excerpt
We are continuing to execute our Customer First, People Led, Innovation Driven strategy, which focuses on growing in the parts of our market that value our end-to-end solutions, including healthcare, business-to-business ("B2B"), small- and medium-sized businesses ("SMBs"), and international.
What this signalsFilings often name leadership changes, deals and spending plans.
Regions named
sec-10kmarketExpansionGet every 10-K signal for UPS and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at UPS this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/52cb49c3-fc72-41cc-8bd4-816eb9cd15de returns this record as JSON. POST /v1/companies/enrich returns every signal for ups.com.
{
"signal_id": "52cb49c3-fc72-41cc-8bd4-816eb9cd15de",
"signal_type": "sec-10k",
"signal_subtype": "marketExpansion",
"detected_at": "2026-02-24T09:20:13.502+00:00",
"company": {
"name": "UPS",
"domain": "ups.com"
},
"data": {
"detail": "As part of its 'Customer First' strategy, UPS is focusing on higher-yielding markets like SMBs, healthcare, and B2B. This focus on SMBs creates opportunities for marketing, CRM, and e-commerce integration partners who can help UPS attract and serve this customer segment.",
"metrics": {
"pct": 0.3,
"timeframe": "current_year",
"pct_context": "SMB penetration of total U.S. volume"
},
"summary": "UPS is strategically growing its SMB segment, which now represents over 30% of total U.S. volume.",
"excerpts": "We are continuing to execute our Customer First, People Led, Innovation Driven strategy, which focuses on growing in the parts of our market that value our end-to-end solutions, including healthcare, business-to-business (\"B2B\"), small- and medium-sized businesses (\"SMBs\"), and international.",
"relevance": 0.8,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1090727/000162828026008432/ups-20251231.htm",
"filing_date": "2026-02-17",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Scaling infrastructure needed",
"signal_category": "market",
"regions_mentioned": [
"U.S.",
"international"
]
}
}
curl https://signals.autobound.ai/v1/signals/52cb49c3-fc72-41cc-8bd4-816eb9cd15de \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"ups.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.