vanguard.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 26M.

{
  "signal_id": "710a1846-76b3-4d91-80db-7dca4a2b0133",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T04:47:29.226+00:00",
  "company": {
    "name": "Vanguard",
    "domain": "vanguard.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "vanguard.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 26M.",
    "traffic": {
      "2026-04-01": 30150469,
      "2026-05-01": 27909743,
      "2026-06-01": 26186683
    },
    "category": "finance/investing",
    "relevance": 21,
    "ai_traffic": {
      "top_prompts": [
        "How should I adjust my retirement investment allocations as I near retirement age to balance growth and income while minimizing risk?",
        "What are the pros and cons of low-cost index funds versus actively managed mutual funds for a long-term retirement portfolio?",
        "Can you recommend a step-by-step plan for rolling over a workplace retirement account into an IRA, including tax implications and key considerations?"
      ],
      "total_visits": 80492,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 70.627
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 19.407
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 8.256
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.218,
      "pages_per_visit": 10.444,
      "avg_visit_duration_seconds": 425
    },
    "global_rank": 1021,
    "mail_visits": 864161,
    "country_rank": 235,
    "top_keywords": [
      {
        "cpc": 2.01,
        "name": "vanguard",
        "volume": 1529310,
        "estimated_value": 1577430
      },
      {
        "cpc": 3.53,
        "name": "vanguard login",
        "volume": 586120,
        "estimated_value": 791320
      },
      {
        "cpc": 2.13,
        "name": "voo",
        "volume": 1602820,
        "estimated_value": 78040
      },
      {
        "cpc": 2.2,
        "name": "vangaurd",
        "volume": 63470,
        "estimated_value": 61900
      },
      {
        "cpc": 3.3,
        "name": "vti",
        "volume": 587120,
        "estimated_value": 41600
      }
    ],
    "traffic_band": "major",
    "category_rank": 5,
    "direct_visits": 15764383,
    "search_visits": 7253711,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 602294,
    "top_countries": {
      "CA": 0.006,
      "GB": 0.007,
      "TW": 0.006,
      "US": 0.914,
      "UZ": 0.004
    },
    "website_title": "Personal Advisor Wealth Management Service | Vanguard",
    "brand_strength": "strong",
    "change_3mo_pct": -13.1,
    "change_mom_pct": -6.2,
    "referral_visits": 707040,
    "traffic_sources": {
      "mail": 0.033,
      "paid": 0,
      "direct": 0.602,
      "search": 0.277,
      "social": 0.023,
      "referral": 0.027
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~80,492 visits). Top: chatgpt.com (71%), gemini.google.com (19%), perplexity.ai (8%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "2/5",
    "website_description": "Vanguard Personal Advisor Services® combines the benefits of wealth management with premier financial advice.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 81,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 60% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 81: Engagement 99/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~602,294 visits).",
    "engagement_quality_score": 99,
    "geo_concentration_detail": "Highly concentrated traffic: US (91%), GB (1%), TW (1%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~707,040 visits).",
    "search_dependency_detail": "Low search dependency at 28% of total traffic.",
    "engagement_quality_detail": "High engagement (99/100) with 22% bounce rate, 10.4 pages per visit, and 425-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/710a1846-76b3-4d91-80db-7dca4a2b0133 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"vanguard.com","limit":20}'