What changed on the page
The startup section now includes the image alt text “Illustration of a llama wearing glasses sitting on a couch with a laptop and holding a steaming cup,” while retaining the message “Startups Are you a startup founder in need of a SOC 2 yesterday, but lacking time and resources?”
What this signalsWebsite changes often show new positioning, products or customers.
website-intelligencemarketingShiftGet every website changes signal for Vanta and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Vanta this week?”
The Signal API returns website changes signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/0467ebe7-0906-5bd5-8291-1318d8688cf8 returns this record as JSON. POST /v1/companies/enrich returns every signal for vanta.com.
{
"signal_id": "0467ebe7-0906-5bd5-8291-1318d8688cf8",
"signal_type": "website-intelligence",
"signal_subtype": "marketingShift",
"detected_at": "2026-08-15T00:00:00+00:00",
"company": {
"name": "Vanta",
"domain": "vanta.com"
},
"data": {
"summary": "Vanta expanded its startup-focused messaging to emphasize automation for founders seeking SOC 2 readiness.",
"evidence": "The startup section now includes the image alt text “Illustration of a llama wearing glasses sitting on a couch with a laptop and holding a steaming cup,” while retaining the message “Startups Are you a startup founder in need of a SOC 2 yesterday, but lacking time and resources?”",
"relevance": 0.63,
"source_url": "https://www.vanta.com/",
"impact_rationale": "The revised positioning broadens the startup narrative beyond a generic founder image and may improve relevance to founders with limited resources."
}
}
curl https://signals.autobound.ai/v1/signals/0467ebe7-0906-5bd5-8291-1318d8688cf8 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"vanta.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.