Visa Partners Singapore Tourism Board to Strengthen Singapore’s Global Destination Appeal
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Visa, a global leader in digital payments and the Singapore Tourism Board (STB) have signed a three-year Memorandum of Understanding (MOU) to strengthen Singapore's appeal as a preferred travel destination and to unlock new growth opportunities. The collaboration will focus on three key pillars – driving discovery of Singapore's tourism products, especially its dining and night-time experiences; deriving insights to identify high-value tourism opportunities; and developing co-branded marketing campaigns to build brand preference for both Visa and Singapore. Visa also announced that Singapore will be part of Visa Destinations, and the collaboration will leverage Visa Destinations as a platform to introduce strategic partnerships, flagship initiatives and experiences across Singapore's tourism precincts and high-yield traveller segments. Visa Destinations is a global travel programme designed to elevate how travellers discover and experience the world's most iconic destinations. Singapore is the second country to launch Visa Destinations in Asia Pacific, following Thailand which was introduced in July this year. Other cities include London, New York, and Paris, reinforcing the city's position as a leading travel hub. The programme will commence in Singapore in November this year. Curating distinctively local experiences to inspire discovery of Singapore The first pillar of...
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