While Amazon blocks AI agents, Walmart rolls out the welcome mat

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  "detected_at": "2026-10-21T19:30:00+00:00",
  "company": {
    "name": "Walmart",
    "domain": "walmart.com"
  },
  "data": {
    "url": "https://techcrunch.com/2026/10/21/while-amazon-blocks-ai-agents-walmart-rolls-out-the-welcome-mat/",
    "title": "While Amazon blocks AI agents, Walmart rolls out the welcome mat",
    "author": "Sarah Perez",
    "excerpt": "Walmart is embracing agentic commerce with the launch of its own Agent Gateway to manage transactions and other new features aimed at customers using AI agents, the retailer announced on Wednesday. The move comes shortly after Walmart’s top competitor, Amazon, began blocking AI agents from making purchases on behalf of online shoppers. The company’s embrace of AI technology differentiates it from other online businesses, including not only Amazon but also various travel and booking sites, which have responded to the growing consumer adoption of AI agents by locking them out of their websites completely . Walmart, on the other hand, had already announced a partnership with a leading agent in the space, Meta’s Muse, and offers integrations with popular AI apps like ChatGPT, Gemini, and others. Now, it’s expanding on those efforts with more technology to prepare for a world where AI agents become mainstream, said Walmart President and CEO John Furner, speaking at the Masters of Scale Summit in San Francisco on Wednesday. The technology will support agentic shopping from both Walmart and the company’s discount warehouse, Sam’s Club. It starts with Walmart’s Agent Gateway, the company’s new MCP server, which is designed to help approved agents connect to Walmart over the model context protocol (MCP). The protocol, originally created by Anthropic, allows AI agents to connect to...",
    "product": "Agent Profiles",
    "summary": "Walmart is developing Agent Profiles, a feature allowing shoppers to authorize and manage individual AI agents with spending controls.",
    "planning": true,
    "image_url": "https://techcrunch.com/wp-content/uploads/2018/01/gettyimages-903923942.jpeg?resize=1200,800",
    "confidence": 0.9,
    "product_data": {
      "name": "Agent Profiles",
      "full_text": "Agent Profiles",
      "fuzzy_match": false,
      "release_type": "feature"
    },
    "product_tags": [
      "online_technology",
      "general_technology",
      "future_tech"
    ],
    "published_at": "2026-10-21T19:30:00Z",
    "article_sentence": "With Agent Profiles, rolling out next month, customers will be able to authorize each AI agent they use with a dedicated profile in their account, allowing them to see the agent’s purchases separately from their own."
  }
}

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  -d '{"domain":"walmart.com","limit":20}'