‘Practical Magic 2’ Inspires Wave of Witchy Merch, Including Gemstone Jewelry, Retro Tees and ‘Midnight Margaritas Club’ Aprons

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  "detected_at": "2026-08-14T17:32:00+00:00",
  "company": {
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  "data": {
    "url": "https://variety.com/2026/shopping/news/practical-magic-first-merchandise-collection-sequel-1236828020/",
    "title": "‘Practical Magic 2’ Inspires Wave of Witchy Merch, Including Gemstone Jewelry, Retro Tees and ‘Midnight Margaritas Club’ Aprons - Variety",
    "excerpt": "As “Practical Magic” fans gear up for the highly anticipated sequel reuniting Sandra Bullock and Nicole Kidman, Warner Bros. Discovery Global Consumer Products has unveiled the first official merchandise directly inspired by the films. Honoring both the 1998 classic and the upcoming sequel, the merchandise will include fashion, jewelry, home decor and more from partners including Hot Topic , Loungefly , Queen of Sparkles, Retrokid and BoxLunch . Products will roll out through August and September with more launches in the fall. “‘Practical Magic’ has enchanted audiences since the film first debuted in theaters, and the Owens Sisters continue to captivate fans around the world,” says Robert Oberschelp, head of global consumer products at Warner Bros. “As we eagerly anticipate the release of the new film ‘ Practical Magic 2 ,’ it is the perfect time to introduce the first-ever ‘Practical Magic’ collection. Inspired by both the original film and its spellbinding next chapter, each product captures the charm, mystery, and magic that have made ‘Practical Magic’ a lasting fan favorite.” Highlights from the “Practical Magic” collection include a velvet shoulder bag from Hot Topic , a vintage sage green three quarter sleeve cardigan from Unique Vintage and a Midnight Margaritas Club apron from the official WB shop . Additionally, brand deals will bring to life a Midnight...",
    "product": "Practical Magic merchandise collection",
    "summary": "Warner Bros. Discovery Global Consumer Products has launched its first official merchandise collection inspired by the 'Practical Magic' films, including fashion, jewelry, and home decor.",
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    "image_url": "https://variety.com/wp-content/uploads/2026/08/HT_PRACTICALMAGIC4-2.jpg?w=1000&h=563&crop=1",
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      "full_text": "the first official merchandise directly inspired by the films",
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      "release_type": "collection"
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      "fashion"
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    "published_at": "2026-08-14T17:32:00Z",
    "article_sentence": "As “Practical Magic” fans gear up for the highly anticipated sequel reuniting Sandra Bullock and Nicole Kidman, Warner Bros. Discovery Global Consumer Products has unveiled the first official merchandise directly inspired by the films."
  }
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