wawa.com shows sustained growth with 3 consecutive months of increases, up 39% overall to 3M.

{
  "signal_id": "97b757bb-a881-45b2-9a0d-431da8354b96",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-07-16T04:48:55.344+00:00",
  "company": {
    "name": "Wawa",
    "domain": "wawa.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "wawa.com shows sustained growth with 3 consecutive months of increases, up 39% overall to 3M.",
    "traffic": {
      "2026-04-01": 2413690,
      "2026-05-01": 3143076,
      "2026-06-01": 3343058
    },
    "category": "food_and_drink/restaurants_and_delivery",
    "relevance": 17.8,
    "ai_traffic": {
      "total_visits": 6747,
      "top_platforms": [
        {
          "name": "copilot.microsoft.com",
          "rank": 1,
          "share": 100
        }
      ],
      "traffic_share": 0.002
    },
    "engagement": {
      "bounce_rate": 0.311,
      "pages_per_visit": 4.701,
      "avg_visit_duration_seconds": 195
    },
    "global_rank": 13588,
    "mail_visits": 90263,
    "country_rank": 2654,
    "top_keywords": [
      {
        "cpc": 1.51,
        "name": "wawa",
        "volume": 155540,
        "estimated_value": 185450
      },
      {
        "cpc": 1.55,
        "name": "wawa menu",
        "volume": 9290,
        "estimated_value": 68790
      },
      {
        "cpc": 1.04,
        "name": "wawa careers",
        "volume": 6470,
        "estimated_value": 26530
      },
      {
        "cpc": 1.05,
        "name": "wawa jobs",
        "volume": 7120,
        "estimated_value": 18790
      },
      {
        "cpc": 1.37,
        "name": "wawa near me",
        "volume": 8530,
        "estimated_value": 15480
      }
    ],
    "traffic_band": "established",
    "category_rank": 61,
    "direct_visits": 1129954,
    "search_visits": 1534464,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 96949,
    "top_countries": {
      "AU": 0.003,
      "BR": 0.003,
      "CA": 0.006,
      "DE": 0.003,
      "US": 0.945
    },
    "website_title": "Home",
    "brand_strength": "moderate",
    "change_3mo_pct": 38.5,
    "change_mom_pct": 6.4,
    "referral_visits": 340992,
    "traffic_sources": {
      "mail": 0.027,
      "paid": 0,
      "direct": 0.338,
      "search": 0.459,
      "social": 0.029,
      "referral": 0.102
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.2% (~6,747 visits). Top: copilot.microsoft.com (100%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Fuel your day with Wawa, your all-day, everyday convenience store. Grab Built-To-Order® food and beverages, coffee, fuel services, and much more.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 71,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 34% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 71: Engagement 80/100 (25%), Volume 100/100 (20%), Brand 68/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 2/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~96,949 visits).",
    "engagement_quality_score": 80,
    "geo_concentration_detail": "Highly concentrated traffic: US (95%), CA (1%), BR (0%).",
    "referral_strength_detail": "Moderate referral strength at 10% of traffic (~340,992 visits).",
    "search_dependency_detail": "Moderate search dependency at 46% of total traffic.",
    "engagement_quality_detail": "High engagement (80/100) with 31% bounce rate, 4.7 pages per visit, and 195-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/97b757bb-a881-45b2-9a0d-431da8354b96 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"wawa.com","limit":20}'