Wawa partners with NBA’s Philadelphia 76ers
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A new multiyear partnership between Wawa and the Philadelphia 76ers announced Friday includes naming the convenience-store chain the official hoagie and breakfast sandwich of the NBA team. With the collaboration, "Fans can expect a multitude of exclusive promotions, gameday specials and in-arena giveaways throughout the season," the 76ers said. "Whether inside the arena or scrolling their feeds, fans will have new ways to connect with the 76ers as Wawa helps bring them closer to the team." To kick off the partnership, a bus wrapped in 76ers hoagie paper pulled up to a local store in Philadelphia on Friday and tossed out limited-edition T-shirts featuring Wawa's mascot, Wally Goose, and the 76ers mascot, Franklin the Dog, followed by a ceremonial hoagie build and $1,000 check presentation to Philabundance to help relieve hunger locally. Headlining the partnership lineup is the "Wawa Wally Toss," featuring Wawa-branded parachutes packed with special offers and coupons that will rain down into crowds during select home games at Xfinity Mobile Arena, the 76ers said. "Wawa is an iconic brand in our community, and we are teaming up to bring our fans some really fun promotions and activations that reflect the spirit of Philadelphia," said Kathryn Alario, senior vice president, partnerships activation, Philadelphia 76ers. "This is a special opportunity for our brands to come...
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