wawa.com received 3M monthly visits with traffic from 5 countries.

{
  "signal_id": "33160e5b-4dd5-4148-b5a7-7d1057c3348c",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T07:57:15.936+00:00",
  "company": {
    "name": "Wawa",
    "domain": "wawa.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "wawa.com received 3M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 3330821,
      "2026-08-01": 3405005,
      "2026-09-01": 3395996
    },
    "category": "food_and_drink/restaurants_and_delivery",
    "relevance": 0.7,
    "ai_traffic": {
      "total_visits": 0,
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.284,
      "pages_per_visit": 4.822,
      "avg_visit_duration_seconds": 174
    },
    "global_rank": 13222,
    "mail_visits": 91692,
    "country_rank": 2685,
    "top_keywords": [
      {
        "cpc": 1.55,
        "name": "wawa",
        "volume": 147490,
        "estimated_value": 161860
      },
      {
        "cpc": 1.51,
        "name": "wawa menu",
        "volume": 11540,
        "estimated_value": 82300
      },
      {
        "cpc": 0.72,
        "name": "wawa careers",
        "volume": 5940,
        "estimated_value": 16490
      },
      {
        "cpc": 1.73,
        "name": "wawa near me",
        "volume": 10350,
        "estimated_value": 5580
      },
      {
        "name": "wawa nutrition calculator",
        "volume": 1440,
        "estimated_value": 5410
      }
    ],
    "traffic_band": "established",
    "category_rank": 60,
    "direct_visits": 1239539,
    "search_visits": 1463674,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 98484,
    "top_countries": {
      "AU": 0.004,
      "BR": 0.003,
      "CA": 0.003,
      "IN": 0.003,
      "US": 0.961
    },
    "website_title": "Home",
    "brand_strength": "moderate",
    "change_3mo_pct": 2,
    "change_mom_pct": -0.3,
    "referral_visits": 417708,
    "traffic_sources": {
      "mail": 0.027,
      "paid": 0,
      "direct": 0.365,
      "search": 0.431,
      "social": 0.029,
      "referral": 0.123
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~0 visits).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Fuel your day with Wawa, your all-day, everyday convenience store. Grab Built-To-Order® food and beverages, coffee, fuel services, and much more.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 71,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 37% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 71: Engagement 80/100 (25%), Volume 100/100 (20%), Brand 73/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~98,484 visits).",
    "engagement_quality_score": 80,
    "geo_concentration_detail": "Highly concentrated traffic: US (96%), AU (0%), CA (0%).",
    "referral_strength_detail": "Moderate referral strength at 12% of traffic (~417,708 visits).",
    "search_dependency_detail": "Moderate search dependency at 43% of total traffic.",
    "engagement_quality_detail": "High engagement (80/100) with 28% bounce rate, 4.8 pages per visit, and 174-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/33160e5b-4dd5-4148-b5a7-7d1057c3348c \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"wawa.com","limit":20}'