wawa.com traffic surged 30% to 3M monthly visits.

{
  "signal_id": "5664dac4-8488-4279-b7c1-e580cd0b5a7e",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-06-22T06:59:47.815+00:00",
  "company": {
    "name": "Wawa",
    "domain": "wawa.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "wawa.com traffic surged 30% to 3M monthly visits.",
    "traffic": {
      "2026-03-01": 2547417,
      "2026-04-01": 2413690,
      "2026-05-01": 3143076
    },
    "category": "food_and_drink/restaurants_and_delivery",
    "relevance": 70,
    "ai_traffic": {
      "total_visits": 0,
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.315,
      "pages_per_visit": 4.708,
      "avg_visit_duration_seconds": 181
    },
    "global_rank": 14732,
    "mail_visits": 81720,
    "country_rank": 2885,
    "top_keywords": [
      {
        "cpc": 1.46,
        "name": "wawa",
        "volume": 143620,
        "estimated_value": 177360
      },
      {
        "cpc": 1.64,
        "name": "wawa menu",
        "volume": 15830,
        "estimated_value": 115710
      },
      {
        "cpc": 0.81,
        "name": "wawa careers",
        "volume": 6290,
        "estimated_value": 25930
      },
      {
        "cpc": 1.44,
        "name": "wawa near me",
        "volume": 9510,
        "estimated_value": 18910
      },
      {
        "cpc": 1.45,
        "name": "wawa food",
        "volume": 2720,
        "estimated_value": 12540
      }
    ],
    "traffic_band": "established",
    "category_rank": 69,
    "direct_visits": 1137794,
    "search_visits": 1379810,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 97435,
    "top_countries": {
      "BR": 0.003,
      "CA": 0.006,
      "MX": 0.003,
      "US": 0.94,
      "VN": 0.007
    },
    "website_title": "Home",
    "brand_strength": "moderate",
    "change_3mo_pct": 23.4,
    "change_mom_pct": 30.2,
    "referral_visits": 364597,
    "traffic_sources": {
      "mail": 0.026,
      "paid": 0,
      "direct": 0.362,
      "search": 0.439,
      "social": 0.031,
      "referral": 0.116
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~0 visits).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Fuel your day with Wawa, your all-day, everyday convenience store. Grab Built-To-Order® food and beverages, coffee, fuel services, and much more.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 71,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 36% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 71: Engagement 78/100 (25%), Volume 100/100 (20%), Brand 72/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~97,435 visits).",
    "engagement_quality_score": 78,
    "geo_concentration_detail": "Highly concentrated traffic: US (94%), VN (1%), CA (1%).",
    "referral_strength_detail": "Moderate referral strength at 12% of traffic (~364,597 visits).",
    "search_dependency_detail": "Moderate search dependency at 44% of total traffic.",
    "engagement_quality_detail": "High engagement (78/100) with 32% bounce rate, 4.7 pages per visit, and 181-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/5664dac4-8488-4279-b7c1-e580cd0b5a7e \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"wawa.com","limit":20}'