whatnot.com received 21M monthly visits with traffic from 5 countries.

{
  "signal_id": "9c062711-6290-4fe2-b372-62e46656b4d6",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T07:56:54.004+00:00",
  "company": {
    "name": "Whatnot",
    "domain": "whatnot.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "whatnot.com received 21M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 22428678,
      "2026-08-01": 22959463,
      "2026-09-01": 20651914
    },
    "category": "e-commerce_and_shopping/e-commerce_and_shopping",
    "relevance": 34.2,
    "ai_traffic": {
      "top_prompts": [
        "How can I set up and run a successful live auction for collectibles and toys on a streaming marketplace, including tips for scheduling, listing descriptions, and engaging buyers?",
        "What are the pros and cons of using live-streamed auctions versus traditional online listings for selling vintage trading cards and action figures, and when is each approach more profitable?",
        "I'm new to selling high-value collectibles online - what steps should I take to prepare items, establish pricing, handle payments and shipping, and build buyer trust when using live sales formats?"
      ],
      "total_visits": 80938,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 77.593
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 5.811
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.255
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.332,
      "pages_per_visit": 11.4,
      "avg_visit_duration_seconds": 291
    },
    "global_rank": 1411,
    "mail_visits": 784773,
    "country_rank": 341,
    "top_keywords": [
      {
        "cpc": 0.41,
        "name": "whatnot",
        "volume": 538510,
        "estimated_value": 907980
      },
      {
        "cpc": 0.42,
        "name": "what not",
        "volume": 44950,
        "estimated_value": 150100
      },
      {
        "cpc": 0.53,
        "name": "whatnot careers",
        "volume": 8710,
        "estimated_value": 9620
      },
      {
        "cpc": 0.41,
        "name": "what is whatnot",
        "volume": 8610,
        "estimated_value": 8480
      },
      {
        "cpc": 0.74,
        "name": "whatnot app",
        "volume": 5060,
        "estimated_value": 8130
      }
    ],
    "traffic_band": "major",
    "category_rank": 4,
    "direct_visits": 13052010,
    "search_visits": 3345610,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 1424982,
    "top_countries": {
      "AU": 0.027,
      "CA": 0.019,
      "FR": 0.035,
      "GB": 0.075,
      "US": 0.781
    },
    "website_title": "Whatnot: Shop, Sell, Connect",
    "brand_strength": "strong",
    "change_3mo_pct": -7.9,
    "change_mom_pct": -10.1,
    "referral_visits": 826077,
    "traffic_sources": {
      "mail": 0.038,
      "paid": 0,
      "direct": 0.632,
      "search": 0.162,
      "social": 0.069,
      "referral": 0.04
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~80,938 visits). Top: chatgpt.com (78%), gemini.google.com (6%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "whatnot is a social marketplace where you can discover some of your favorite products like sports cards, sneakers, luxury handbags and women’s thrift, pokémon cards and more through live auctions! download the app or shop on web.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 82,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 63% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 82: Engagement 92/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 7% of total visits (~1,424,982 visits).",
    "engagement_quality_score": 92,
    "geo_concentration_detail": "Highly concentrated traffic: US (78%), GB (8%), FR (4%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~826,077 visits).",
    "search_dependency_detail": "Low search dependency at 16% of total traffic.",
    "engagement_quality_detail": "High engagement (92/100) with 33% bounce rate, 11.4 pages per visit, and 291-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/9c062711-6290-4fe2-b372-62e46656b4d6 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"whatnot.com","limit":20}'