McIlroy and Lowry join Cristiano Ronaldo in 575-million investment
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McIlroy and Lowry invest in fitness technology – the fundraising round is 575 million including Cristiano Ronaldo's contribution. Rory McIlroy and Shane Lowry are among the investors involved in a significant fundraising round for the performance tracking company Whoop. Alongside international stars like Cristiano Ronaldo, a total of 575 million dollars is being injected into the company's development. Based in Boston, Whoop is notably strengthening its presence in Ireland, with a strategic expansion in Limerick as part of its European development.Five-time Major winner McIlroy, as well as his Ryder Cup teammate Lowry, are part of a dynamic where performance and data analysis are taking a central role in high-level sport. Whoop has established itself in recent years as a major player in this field. Many professional golf players already use the brand's sensors to analyze their sleep, recovery, and performance. The company is also an official "Health & Performance Wearable" partner of the PGA Tour as part of an agreement running until 2028.Founder and CEO Will Ahmed emphasizes the importance of the Irish market: "Ireland is a perfect fit for Whoop. There is a strong culture of performance, sport, and innovation, in line with our vision. We are seeing growing adoption across the country." The circle of investors extends far beyond golf. Alongside Ronaldo are notably Virgil van...
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