YouTube expands shopping affiliate programme in India with Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ

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  "signal_subtype": "partners_with",
  "detected_at": "2026-09-24T10:47:44+00:00",
  "company": {
    "name": "YouTube",
    "domain": "youtube.com"
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  "data": {
    "url": "https://infashionbusiness.com/home/news_details/8615",
    "title": "YouTube expands shopping affiliate programme in India with Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ - IFAB MEDIA",
    "excerpt": "YouTube today announced a significant milestone for its YouTube Shopping affiliate program in India, expanding the global partnership with Amazon to India, alongside welcoming new partners, AJIO, Meesho, Snapdeal and Tata CLiQ, which will roll out soon. Together with existing partners Flipkart, Myntra, Nykaa, Purplle, Shopsy and Tira, the expansion creates India’s most comprehensive commerce catalog in one place, unlocking an unprecedented breadth of choice for both creators and consumers. Viewers can now discover and make purchase decisions across value marketplaces, major retailers, and specialized beauty brands. Over the past two years, collaborative momentum with these retail leaders has turned YouTube into a trusted engine for product discovery and purchase decisions: over 450 million logged-in users in India search for shopping-related content1 and Indian shopping-related watch time is up 55% year-over-year2. This milestone arrives alongside strong economic momentum for Indian creators. Average creator payouts in India grew more than 160% year over year from Q1 2025 to Q1 20263. Over 50% of eligible Indian creators are now enrolled in the program4, clocking a growth of 200% year over year and tagging over 19 million videos 5. Gunjan Soni, Managing Director – India, YouTube, said, \"We’ve crossed an incredible milestone where trusted creator voices, a comprehensive retail...",
    "summary": "YouTube is adding Tata CLiQ as a new partner to its YouTube Shopping affiliate program in India, with the integration set to roll out soon.",
    "location": "India",
    "planning": true,
    "image_url": "https://infashionbusiness.com/admin_assets/images/products/infashion-1790246556.jpg",
    "confidence": 0.9,
    "published_at": "2026-09-24T10:47:44Z",
    "location_data": [
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        "region": "Southern Asia",
        "country": "India",
        "continent": "Asia",
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    "article_sentence": "YouTube today announced a significant milestone for its YouTube Shopping affiliate program in India, expanding the global partnership with Amazon to India, alongside welcoming new partners, AJIO, Meesho, Snapdeal and Tata CLiQ, which will roll out soon.",
    "related_company_name": "Tata CLiQ",
    "related_company_domain": "tatacliq.com"
  }
}

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