YouTube Unveils Custom Feeds Built From Conversational Prompts
Article excerpt
YouTube used its Made on YouTube 2026 event on September 23, 2026 to unveil Custom Feeds, a feature that lets viewers create and save multiple homepage feeds built from conversational prompts. The company said the feeds will be available to users in the U.S. on web, mobile, and TVs soon. Johanna Voolich, YouTube’s vice president of product management for viewer products, described Custom Feeds as a way to create a dedicated tab for specific moods, routines, or a viewer’s latest interests, kept easily accessible from the homepage. Viewers can craft and save multiple feeds tuned to different interests, she wrote, with examples including an evening wind-down feed built around long documentaries and a feed for discovering new DIY creators. In a companion post covering the full event, CEO Neal Mohan wrote that viewers will be able to design their own homepage feeds using conversational prompts such as “Witty podcasts for my daily 30-minute commute,” and save multiple custom feeds to the home screen. Those saved feeds update automatically with fresh recommendations, he wrote. YouTube’s official Help documentation for the feature describes it as experimental and currently available in English in the United States, and notes that availability may change. Using it requires signing in to a YouTube account, turning on watch and search history, and setting the device language to...
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On the business side, YouTube said its Shopping affiliate program will reach 35 countries by the end of the year, with added support for Amazon in international regions and product tags that automatically update to show localized offers based on where viewers are watching.
