AppFolio partners with Zillow to launch Listing Spotlight, a flexible new Zillow advertising solution for property managers

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  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2025-10-10T17:00:00+00:00",
  "company": {
    "name": "Zillow",
    "domain": "zillowgroup.com"
  },
  "data": {
    "url": "https://www.zillowgroup.com/news/appfolio-partners-with-zillow-to-launch-listing-spotlight",
    "title": "AppFolio partners with Zillow to launch Listing Spotlight, a flexible new Zillow advertising solution for property managers",
    "excerpt": "AppFolio partners with Zillow to launch Listing Spotlight, a flexible new Zillow advertising solution for property managers.\n\nPosted in.\n\nThe Zillow Rentals(R) platform and AppFolio are deepening their partnership with the introduction of Listing Spotlight, a new premium listing advertisement solution offered to AppFolio customers by Zillow and built exclusively for single-family rentals or buildings with fewer than 25 units.\n\nListing Spotlight offers a new, more flexible way to give top-priority listings the highest available exposure on the Zillow Rentals platform, the largest rentals network[1] with the most renters.[2] The product will launch at FUTURE: The Real Estate Conference by AppFolio on October 13.\n\n\"Managers of single-family rentals and smaller buildings have told us they want more exposure and flexibility in how they promote their most important listings,\" said Michael Sherman, senior vice president, Zillow Rentals. \"Listing Spotlight puts that power in their hands - helping the right homes stand out at the right time, while staying flexible as leasing needs shift.\"\n\nHow it works.\n\nWith this product, property managers can flexibly choose the number of Listing Spotlight placements that fit their business needs and purchase them through a simple monthly subscription from Zillow. For AppFolio users, it's built directly into existing leasing workflows, making it...",
    "product": "instant tour scheduling for renters viewing AppFolio-managed listings on Zillow",
    "summary": "Zillow launched instant tour scheduling for renters viewing AppFolio-managed listings on Zillow on Apr 1st '25.",
    "category": "launches",
    "found_at": "2025-10-10T17:00:00Z",
    "planning": false,
    "image_url": "https://www.zillowstatic.com/bedrock/app/uploads/sites/21/2025/10/2025_Appfolio_Logo-Lockup_1600x900_100825.png",
    "confidence": 0.9484,
    "product_data": {
      "full_text": "instant tour scheduling for renters viewing AppFolio-managed listings on Zillow",
      "fuzzy_match": true
    },
    "published_at": "2025-10-10T17:00:00Z",
    "effective_date": "2025-04-01",
    "article_sentence": "Zillow and AppFolio first joined forces in April 2025 to launch instant tour scheduling for renters viewing AppFolio-managed listings on Zillow, simplifying coordination between renters and property managers."
  }
}

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