Market Intelligence
New Business Formation Signals
Published Updated
Secretary of State filings surface new businesses before they exist in any commercial database. When a new LLC registers in your territory, you can be the first vendor to reach them: no competition, no stale data, no gatekeepers.
- Formation Records
- 281K+
- Companies Tracked
- 88K+
- Priority States Live
- 4
- Delivery
- REST API, GCS Push, Generate Insights API, Flat File
- Format
- JSONL or Parquet
- Bucket
- gs://autobound-new-business-formation/
What Are New Business Formation Signals?
1 subtype · Weekly refresh
New business formation signals are structured records of newly registered legal entities, sourced from Secretary of State filings and delivered within days of official recording. Each signal includes the legal entity name, entity type (LLC, Corporation, LP, DBA), owners or organizers, principal address, registered agent, filing date, and effective date, all normalized into one consistent schema across states.
Autobound currently tracks formations in California, New York, Florida, and Texas, with full 50-state coverage on the roadmap. Since February 2026 the pipeline has captured 281,000+ filings across 88,000+ new companies, refreshed weekly. Because these entities have not yet been enriched, cold-called, or loaded into commercial databases, this is the earliest possible buying signal for teams selling to net-new businesses.
Example record
New business formationnewBusinessFormation
Example from the signal catalog
Rooftop Roasters LLC was registered in Colorado on March 3 with a Denver principal address.
From a state filing to your next move
What we detect, what you get, and what you do with it. Pick the path that fits your team.
Sales, marketing and RevOps: Slack, CRM fields and plays.
Sales, marketing and RevOps: Slack, CRM fields and plays.
0103
New companies register with the state
We read Secretary of State filings and record each new entity: its type, owners, address and filing date.
- Secretary of State filing
- We detectSecretary of State filing
- You getSignal record
- You actSlack, CRM or agent
Secretary of State filingMay 26, 2026- Type
- LLC
- Filing
- Articles of Organization
- Filed
- May 22, 2026
ExtractedSunrise Solutions LLCcompanyNew business formationsignal_subtype0203
You get one clean record
Each record names the company and its domain, labels what happened, and links back to the source.
- Signal record
- We detectSecretary of State filing
- You getSignal record
- You actSlack, CRM or agent
Signal recordSunrise Solutions LLC
New business formationnewBusinessFormationSunrise Solutions LLC registered as a new LLC in Florida on May 22, 2026.
- Type
- LLC
- State
- FL
- Detected
- May 26, 2026
- Source
- search.sunbiz.org
signal_id a3f7e2b1…
0303
Act on it where you work
Send it to Slack, write it to your CRM, or give it to an AI agent.
- When
- A new LLC files in your state
- Do
- Insurance, payroll, or banking onboarding offer
- Your team acts
- We detectSecretary of State filing
- You getSignal record
- You actSlack, CRM or agent
or your own code#account-signalsSignal alert from your workflow
Sunrise Solutions LLC· New business formation
Sunrise Solutions LLC registered as a new LLC in Florida on May 22, 2026.
Play: Insurance, payroll, or banking onboarding offer
Start the playOpen the sourceIllustration. The record fields are real.
0103
New companies register with the state
We read Secretary of State filings and record each new entity: its type, owners, address and filing date.
0203
It lands in your stack
Land weekly JSONL from your GCS bucket. Create new entities keyed on
document_numberand state.0303
Ship it in your product
Offer a 'Formed in the last 30 days' SMB list.
- Secretary of State filing
- We detectSecretary of State filing
- You getSignal record
- You actSlack, CRM or agent
- Type
- LLC
- Filing
- Articles of Organization
- Filed
- May 22, 2026
Step 1 of 3: New companies register with the state
Try it on your own accounts
1,000 free credits. Query business-formation in the Signal API or from Claude.
How we build this signal
How we build each new business formation signal
A weekly job reads new filings from state Secretary of State systems and ships them in one schema.
- 01
Collection
Each Monday a job reads the prior week's new entity filings (Monday to Sunday) from Secretary of State systems.
- 02
Normalization
Every state's filing is mapped into one schema: legal name, entity type, owners or organizers, principal address, registered agent, filing date and effective date.
- 03
Enrichment
Where we can match a domain or LinkedIn page, we add it, with URLs cleaned to the bare domain. Most new entities have no website yet, so every filing ships, with or without a domain.
- 04
Gate and delivery
Each signal ID is built from the state and filing number, so a rerun never duplicates a record. A fail-closed schema check runs before upload: a batch with any violation, or under 2,000 rows, is held for a person.
New Business Formation Signal Schema
Each formation signal carries the full filing record: entity name, type, owners, addresses, registered agent, and filing dates, normalized across state schemas.
{
"signal_id": "a3f7e2b1-89c4-4d5e-b231-f12a4c8e9d0f",
"batch_id": "2026-05-25-00-00-00",
"signal_type": "business-formation",
"signal_subtype": "newBusinessFormation",
"association": "company",
"detected_at": "2026-05-26T07:00:00Z",
"company": {
"name": "Sunrise Solutions LLC",
"domain": null
},
"data": {
"summary": "Sunrise Solutions LLC registered as a new LLC in Florida on May 22, 2026.",
"legal_entity_name": "SUNRISE SOLUTIONS LLC",
"dba": null,
"entity_type": "LLC",
"filing_type": "Articles of Organization",
"state_of_filing": "FL",
"filing_date": "2026-05-22",
"effective_date": "2026-05-22",
"document_number": "L26000034521",
"status": "Active",
"principal_address": {
"street": "1420 Harbor Blvd",
"city": "Tampa",
"state": "FL",
"zip": "33602",
"country": "US"
},
"registered_agent_name": "ABC Registered Agents Inc.",
"owners": [
{ "name": "John Martinez", "title": "Organizer" }
],
"website": null,
"source_url": "https://search.sunbiz.org/..."
}
}Bulk data
Need this signal for 10,000+ companies?
Get a free sample file or a bulk feed (API, GCS push, flat file). The sample is real New Business Formation records, as a CSV.
Measured coverage
What's inside New Business Formation Signals
A dated snapshot counted in our production database, not a live count. Minimums, not ceilings.
Top subtypes
1 totalGeography
all 123 countries →Top industries
all industries →Join keys
fill rateSee for yourself
Check out sample data: real New Business Formation records with the same fields the API returns.
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