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Market Intelligence

New Business Formation Signals

Published Updated

Secretary of State filings surface new businesses before they exist in any commercial database. When a new LLC registers in your territory, you can be the first vendor to reach them: no competition, no stale data, no gatekeepers.

Read the API docs
Formation Records
281K+
Companies Tracked
88K+
Priority States Live
4
Delivery
REST API, GCS Push, Generate Insights API, Flat File
Format
JSONL or Parquet
Bucket
gs://autobound-new-business-formation/

What Are New Business Formation Signals?

1 subtype · Weekly refresh

New business formation signals are structured records of newly registered legal entities, sourced from Secretary of State filings and delivered within days of official recording. Each signal includes the legal entity name, entity type (LLC, Corporation, LP, DBA), owners or organizers, principal address, registered agent, filing date, and effective date, all normalized into one consistent schema across states.

Autobound currently tracks formations in California, New York, Florida, and Texas, with full 50-state coverage on the roadmap. Since February 2026 the pipeline has captured 281,000+ filings across 88,000+ new companies, refreshed weekly. Because these entities have not yet been enriched, cold-called, or loaded into commercial databases, this is the earliest possible buying signal for teams selling to net-new businesses.

Example record

New business formationnewBusinessFormation

Example from the signal catalog

Rooftop Roasters LLC was registered in Colorado on March 3 with a Denver principal address.

From a state filing to your next move

What we detect, what you get, and what you do with it. Pick the path that fits your team.

Sales, marketing and RevOps: Slack, CRM fields and plays.

  1. 0103

    New companies register with the state

    We read Secretary of State filings and record each new entity: its type, owners, address and filing date.

    1. Secretary of State filing
    Secretary of State filingMay 26, 2026
    Type
    LLC
    Filing
    Articles of Organization
    Filed
    May 22, 2026
    Extracted
    Sunrise Solutions LLCcompanyNew business formationsignal_subtype
  2. 0203

    You get one clean record

    Each record names the company and its domain, labels what happened, and links back to the source.

    1. Signal record

    Sunrise Solutions LLC

    New business formationnewBusinessFormation

    Sunrise Solutions LLC registered as a new LLC in Florida on May 22, 2026.

    Type
    LLC
    State
    FL
    Detected
    May 26, 2026
    Source
    search.sunbiz.org

    signal_id a3f7e2b1…

  3. 0303

    Act on it where you work

    Send it to Slack, write it to your CRM, or give it to an AI agent.

    When
    A new LLC files in your state
    Do
    Insurance, payroll, or banking onboarding offer
    1. Your team acts
    or your own code
    #account-signals

    Signal alert from your workflow

    Sunrise Solutions LLC· New business formation

    Sunrise Solutions LLC registered as a new LLC in Florida on May 22, 2026.

    Play: Insurance, payroll, or banking onboarding offer

    Start the playOpen the source

    Illustration. The record fields are real.

Try it on your own accounts

1,000 free credits. Query business-formation in the Signal API or from Claude.

How we build this signal

How we build each new business formation signal

A weekly job reads new filings from state Secretary of State systems and ships them in one schema.

  1. 01

    Collection

    Each Monday a job reads the prior week's new entity filings (Monday to Sunday) from Secretary of State systems.

  2. 02

    Normalization

    Every state's filing is mapped into one schema: legal name, entity type, owners or organizers, principal address, registered agent, filing date and effective date.

  3. 03

    Enrichment

    Where we can match a domain or LinkedIn page, we add it, with URLs cleaned to the bare domain. Most new entities have no website yet, so every filing ships, with or without a domain.

  4. 04

    Gate and delivery

    Each signal ID is built from the state and filing number, so a rerun never duplicates a record. A fail-closed schema check runs before upload: a batch with any violation, or under 2,000 rows, is held for a person.

New Business Formation Signal Schema

Each formation signal carries the full filing record: entity name, type, owners, addresses, registered agent, and filing dates, normalized across state schemas.

{
  "signal_id": "a3f7e2b1-89c4-4d5e-b231-f12a4c8e9d0f",
  "batch_id": "2026-05-25-00-00-00",
  "signal_type": "business-formation",
  "signal_subtype": "newBusinessFormation",
  "association": "company",
  "detected_at": "2026-05-26T07:00:00Z",
  "company": {
    "name": "Sunrise Solutions LLC",
    "domain": null
  },
  "data": {
    "summary": "Sunrise Solutions LLC registered as a new LLC in Florida on May 22, 2026.",
    "legal_entity_name": "SUNRISE SOLUTIONS LLC",
    "dba": null,
    "entity_type": "LLC",
    "filing_type": "Articles of Organization",
    "state_of_filing": "FL",
    "filing_date": "2026-05-22",
    "effective_date": "2026-05-22",
    "document_number": "L26000034521",
    "status": "Active",
    "principal_address": {
      "street": "1420 Harbor Blvd",
      "city": "Tampa",
      "state": "FL",
      "zip": "33602",
      "country": "US"
    },
    "registered_agent_name": "ABC Registered Agents Inc.",
    "owners": [
      { "name": "John Martinez", "title": "Organizer" }
    ],
    "website": null,
    "source_url": "https://search.sunbiz.org/..."
  }
}

Bulk data

Need this signal for 10,000+ companies?

Get a free sample file or a bulk feed (API, GCS push, flat file). The sample is real New Business Formation records, as a CSV.

Talk to sales

Measured coverage

What's inside New Business Formation Signals

A dated snapshot counted in our production database, not a live count. Minimums, not ceilings.

Coverage for all 35 signal types →
Emerging source

Top subtypes

1 total
New Business Formation281K · 100%
🇺🇸United States7.7K · 8.7%
🇬🇧United Kingdom557 · 0.6%
🇨🇦Canada384 · 0.4%
🇮🇳India315 · 0.4%
🇦🇺Australia122 · 0.1%
🇫🇷France118 · 0.1%
🇩🇪Germany96 · 0.1%
CA 2.5KNY 2.3KTX 1.4KFL 1.0KPA 845IL 785

Top industries

all industries →
Building Construction1.4K · 1.6%
Financial Services943 · 1.1%
Leasing Real Estate863 · 1.0%
Non-Profit Organizations807 · 0.9%
Hospitals and Health Care700 · 0.8%
IT Services and IT Consulting696 · 0.8%
Software Development575 · 0.7%

Join keys

fill rate
Domain33%
LinkedIn URL7%
Company name100%
Records measured 281,052+Companies reached 88,459+

See for yourself

Check out sample data: real New Business Formation records with the same fields the API returns.

Read the API docs
“Autobound's triggers keep us current with news and job openings, making personalization effortless.”
Oleksandr Demianyk, Demand Generation Manager, TechMagic

Frequently asked questions

Which states does the new business formation signal cover?
California, New York, Florida, and Texas are live today as priority states, with 281K+ filings captured since February 2026. Full 50-state coverage is on the roadmap; contact sales@autobound.ai for current state availability.
How soon after a filing does the signal appear?
Filings are ingested directly from state Secretary of State systems and delivered on a weekly refresh, so most records land within days of official recording. Use effective_date rather than filing_date to time outreach, since Texas and a few other states allow deferred effective dates.
Why is company.domain often null on formation signals?
Brand-new entities typically have no website at the time of filing. Autobound populates the domain through enrichment when a match can be resolved, but expect null for the majority of fresh formations. Owner names and principal addresses give you a direct outreach path in the meantime.