Alaska Air Group appoints Mike Sievert to Board of Directors.
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Alaska Air Group appoints Mike Sievert to Board of Directors. In Brief: Alaska Air Group has announced a change in its leadership structure, with Mike Sievert joining its Board of Directors, a move expected to bring new perspectives to the company's strategic direction. Alaska Air Group, Inc. has appointed Mike Sievert, former CEO of T-Mobile, to its board of directors. Sievert currently serves as vice chairman of T-Mobile's board. During his tenure as CEO, T-Mobile's market value increased from about $60 billion to about $260 billion. Sievert joined T-Mobile in 2012 as chief marketing officer, when the company's market value was less than $10 billion. He led growth relative to competitors in the U.S. wireless industry and worked to strengthen customer loyalty and satisfaction. Sievert has lived in the Seattle region since 2002 and serves on the Starbucks board of directors. He is a licensed pilot and longtime aviation enthusiast, flying his amphibious seaplane throughout the Pacific Northwest. Before joining T-Mobile, Sievert held leadership roles at Microsoft, AT&T, E*TRADE, IBM, and Procter & Gamble. He earned a bachelor's degree in economics from the Wharton School of the University of Pennsylvania. With Sievert's appointment, Alaska Air Group's board now has 10 independent director seats. CEO Ben Minicucci serves on the board as a non-independent director. Sievert...
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