Internet Archive and Automattic launch new tool to combat link rot

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  "company": {
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  "data": {
    "url": "https://dataconomy.com/2026/02/05/internet-archive-and-automattic-launch-new-tool-to-combat-link-rot",
    "title": "Internet Archive and Automattic launch new tool to combat link rot",
    "excerpt": "Internet Archive and Automattic launch new tool to combat link rot.\n\nDigital decay affects nearly 40 percent of links from the last decade.\n\nThe Internet Archive and Automattic launched the Link Fixer WordPress plug-in to address link rot, where URLs become broken, by scanning links, archiving pages via the Wayback Machine, and redirecting users to preserved versions.\n\nThe Internet Archive operates as a nonprofit organization focused on archiving the internet to preserve digital content for future generations. Its Wayback Machine indexes the web by capturing widespread snapshots of pages over time. This week, the organization announced a new tool aimed at assisting WordPress users in maintaining the digital health of their articles through automated link preservation.\n\nAutomattic, the company responsible for developing WordPress, collaborated with the Wayback Machine on this initiative. The resulting Link Fixer plug-in targets the problem of link rot, defined as the process where online articles accumulate broken links - URLs that previously directed to active pages but now produce error messages or lead to dead ends.\n\nStay ahead of the curve!\n\nA 2024 study by Pew Research revealed that nearly 40 percent of links existing in 2013 were no longer active. This digital decay affects a wide range of web content, including pages from news outlets, government websites, Wikipedia...",
    "product": "Link Fixer WordPress plug-in",
    "summary": "Automattic launches Link Fixer WordPress plug-in.",
    "category": "launches",
    "found_at": "2026-02-05T10:39:06Z",
    "planning": false,
    "image_url": "https://dataconomy.com/wp-content/uploads/2026/02/1131458.jpg",
    "confidence": 0.6232,
    "product_data": {
      "full_text": "Link Fixer WordPress plug-in",
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    "published_at": "2026-02-05T10:39:06Z",
    "article_sentence": "The Internet Archive and Automattic launched the Link Fixer WordPress plug-in to address link rot, where URLs become broken, by scanning links, archiving pages via the Wayback Machine, and redirecting users to preserved versions."
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