Bayer Accelerates Crop Science Pipeline With New Blockbusters
Article excerpt
Bayer is accelerating the rollout of its next generation of Crop Science products as it advances its plan to introduce 10 blockbuster innovations over 10 years. A blockbuster has expected peak sales potential of at least €500 million. Two products, Plenexos insecticide and the Preceon Smart Corn System, have already entered commercialization. Preceon, a digitally enabled short-stature corn system, is delivering benefits in Mexico, Italy, Spain and the United States, with a commercial launch in Argentina beginning this year. The system is designed to improve resilience against weather extremes, enable higher planting densities, increase accessibility for farm equipment and support stronger root development. Bayer targets penetration across 26 million acres by 2035, with digital capabilities through FieldView. Plenexos, which targets a broad range of sucking pests, has launched in Colombia, while Mexico, Brazil and the United States are next. Bayer says farmers can use up to 75% less active ingredient than with other products for pest control. The insecticide targets soy, cotton, fruits and vegetables and is expected to achieve €500 million in peak sales potential by the mid-2030s. In soybean technology, Bayer expects to introduce Vyconic 1 in the United States and Canada next year. The trait stack provides tolerance to five herbicides, giving growers greater flexibility in...
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Extracted from this sentence
Intacta 5+ is scheduled for Brazil during the 2027/2028 growing season and will combine five herbicide tolerances with insect protection traits.