Bayer's Alka-Seltzer partners with Alka Yagnik for brand campaign
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Bayer's Consumer Health Division has introduced an advertising campaign for the antacid brand Alka-Seltzer featuring playback singer Alka Yagnik. The campaign connects the singer's name with the brand and highlights both heart health and heartburn relief. Through relatable food scenarios, the campaign emphasizes the product's benefits for quick acidity relief and long-term gut health. Digital platforms serve as the main channels for this innovative marketing effort.