What changed on the page
The page title changed from “Find a Therapist Near You | Affordable Online Therapy | BetterHelp” to “Find a Therapist Near You Online | Insurance Accepted | BetterHelp,” while the meta description changed to “Get matched with a licensed therapist online who fits your needs... insurance through many major insurance plans.”
What this signalsWebsite changes often show new positioning, products or customers.
website-intelligencemarketingCampaignGet every website changes signal for BetterHelp and the companies you sell to, in the tools you already use.
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This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/017cbed3-529a-5231-83a1-7e67834d4059 returns this record as JSON. POST /v1/companies/enrich returns every signal for betterhelp.com.
{
"signal_id": "017cbed3-529a-5231-83a1-7e67834d4059",
"signal_type": "website-intelligence",
"signal_subtype": "marketingCampaign",
"detected_at": "2026-08-17T00:00:00+00:00",
"company": {
"name": "BetterHelp",
"domain": "betterhelp.com"
},
"data": {
"summary": "BetterHelp repositioned its therapist directory messaging around online therapy, insurance acceptance, and therapist matching rather than primarily online therapy and affordability.",
"evidence": "The page title changed from “Find a Therapist Near You | Affordable Online Therapy | BetterHelp” to “Find a Therapist Near You Online | Insurance Accepted | BetterHelp,” while the meta description changed to “Get matched with a licensed therapist online who fits your needs... insurance through many major insurance plans.”",
"relevance": 0.65,
"source_url": "https://www.betterhelp.com/therapists/",
"impact_rationale": "The revised messaging emphasizes insurance access and matching as core conversion and differentiation themes, potentially improving appeal to users seeking coverage and reducing emphasis on price alone."
}
}
curl https://signals.autobound.ai/v1/signals/017cbed3-529a-5231-83a1-7e67834d4059 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"betterhelp.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.