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CartaTraffic snapshot

carta.com received 2M monthly visits with traffic from 5 countries.

What happened

Emerging AI traffic at 1.7% (~34,622 visits). Top: chatgpt.com (72%), gemini.google.com (9%), claude.ai (2%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
2,009,560
Month over month
+2.5%
3-month change
-0.9%
Global rank
20,579
Top country
US (83%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
5,225
Category rank
82
Change, 3 months
-0.9%
Change, month over month
+2.5%
Digital health score
84

Details

Measured month
Aug 2026
Category
finance/finance
Mail visits
299,424
Traffic band
Established
Direct visits
866,120
Search visits
500,380
Small website
No
Snapshot date
Aug 1, 2026
Social visits
160,765
Website title
Carta | The End-to-End Suite Connecting Private Capital
Brand strength
Strong
Referral visits
124,593
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1.7% (~34,622 visits). Top: chatgpt.com (72%), gemini.google.com (9%), claude.ai (2%), perplexity.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
3/5
Website description
Carta’s platform of software and services helps people manage equity, build businesses, and invest in the companies of tomorrow. Learn more.
Country rank country
US
Digital health label
Excellent
Brand strength detail
Strong brand recognition with 43% direct traffic. Brand keyword ratio: 3/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/3dc0d9c6-efb4-468e-8bfa-90ff3b7e1904 returns this record as JSON. POST /v1/companies/enrich returns every signal for carta.com.

{
  "signal_id": "3dc0d9c6-efb4-468e-8bfa-90ff3b7e1904",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:16:37.069+00:00",
  "company": {
    "name": "Carta",
    "domain": "carta.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "carta.com received 2M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 2026810,
      "2026-07-01": 1961483,
      "2026-08-01": 2009560
    },
    "category": "finance/finance",
    "relevance": 6.9,
    "ai_traffic": {
      "total_visits": 34622,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 72.21
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 9.099
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 2.28
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.017
    },
    "engagement": {
      "bounce_rate": 0.331,
      "pages_per_visit": 7.417,
      "avg_visit_duration_seconds": 1817
    },
    "global_rank": 20579,
    "mail_visits": 299424,
    "country_rank": 5225,
    "top_keywords": [
      {
        "cpc": 1.86,
        "name": "carta",
        "volume": 211960,
        "estimated_value": 206570
      },
      {
        "cpc": 3.01,
        "name": "carta login",
        "volume": 25060,
        "estimated_value": 24330
      },
      {
        "cpc": 1.26,
        "name": "carta careers",
        "volume": 1520,
        "estimated_value": 1490
      },
      {
        "cpc": 1.33,
        "name": "series a",
        "volume": 28050,
        "estimated_value": 990
      },
      {
        "cpc": 6.45,
        "name": "capdesk",
        "volume": 960,
        "estimated_value": 650
      }
    ],
    "traffic_band": "established",
    "category_rank": 82,
    "direct_visits": 866120,
    "search_visits": 500380,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 160765,
    "top_countries": {
      "CA": 0.014,
      "GB": 0.022,
      "IN": 0.022,
      "PR": 0.013,
      "US": 0.832
    },
    "website_title": "Carta | The End-to-End Suite Connecting Private Capital",
    "brand_strength": "strong",
    "change_3mo_pct": -0.9,
    "change_mom_pct": 2.5,
    "referral_visits": 124593,
    "traffic_sources": {
      "mail": 0.149,
      "paid": 0,
      "direct": 0.431,
      "search": 0.249,
      "social": 0.08,
      "referral": 0.062
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.7% (~34,622 visits). Top: chatgpt.com (72%), gemini.google.com (9%), claude.ai (2%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "Carta’s platform of software and services helps people manage equity, build businesses, and invest in the companies of tomorrow. Learn more.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 84,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 43% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 84: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 86/100 (15%), Diversification 100/100 (15%), Rank 75/100 (15%), AI Readiness 17/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 8% of total visits (~160,765 visits).",
    "engagement_quality_score": 93,
    "geo_concentration_detail": "Highly concentrated traffic: US (83%), IN (2%), GB (2%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~124,593 visits).",
    "search_dependency_detail": "Low search dependency at 25% of total traffic.",
    "engagement_quality_detail": "High engagement (93/100) with 33% bounce rate, 7.4 pages per visit, and 1817-second average duration."
  }
}

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