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Constellation Brands10-K: Product launch

Launched new products in FY2027, including Modelo Chelada Suprema, leveraging Nielsen & ComScore

Read at SEC EDGAR

What happened

The company is actively launching new products and line extensions like Modelo Chelada Suprema to capitalize on consumer trends. This continuous innovation requires significant investment in marketing, distribution, and market research, using services like Nielsen and ComScore for audience measurement, to ensure successful launches.

Source

SEC EDGARApr 22, 2026

Annual report (Form 10-K)

Constellation Brands 10-K for FY2026

Filing excerpt

Additionally, in Fiscal 2027, we launched Modelo Chelada Suprema, an 8% ABV, single-serve featuring mangonada and tropical flavors.

sec.gov/Archives/edgar/data/16918/000001691826000011/stz-20260228.htmRead the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: Product launch

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2026
Fiscal year end
02/28
Filed
Apr 22, 2026

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The full record

From the Signal API record

Details

CIK
16918
Accession number
0000016918-26-000011
Timeframe
Next year
Filing year
2026
Why it matters
Go-to-market support
Signal category
Strategic

Topics and mentions

Vendors

  • Nielsen
  • ComScore

Extraction

Confidence
High
Relevance
80%
Sentiment
Positive
Detected
Apr 28, 2026
signal_type
sec-10k
signal_subtype
productLaunch

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/50843b4f-3342-4594-8a83-4906a8177b4d returns this record as JSON. POST /v1/companies/enrich returns every signal for cbrands.com.

{
  "signal_id": "50843b4f-3342-4594-8a83-4906a8177b4d",
  "signal_type": "sec-10k",
  "signal_subtype": "productLaunch",
  "detected_at": "2026-04-28T09:49:53.584+00:00",
  "company": {
    "name": "Constellation Brands",
    "domain": "cbrands.com"
  },
  "data": {
    "detail": "The company is actively launching new products and line extensions like Modelo Chelada Suprema to capitalize on consumer trends. This continuous innovation requires significant investment in marketing, distribution, and market research, using services like Nielsen and ComScore for audience measurement, to ensure successful launches.",
    "metrics": {
      "timeframe": "next_year"
    },
    "summary": "Launched new products in FY2027, including Modelo Chelada Suprema, leveraging Nielsen & ComScore",
    "excerpts": "Additionally, in Fiscal 2027, we launched Modelo Chelada Suprema, an 8% ABV, single-serve featuring mangonada and tropical flavors.",
    "relevance": 0.8,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/16918/000001691826000011/stz-20260228.htm",
    "filing_date": "2026-04-22",
    "filing_year": 2026,
    "fiscal_year_end": "02/28",
    "sales_relevance": "Go-to-market support",
    "signal_category": "strategic",
    "vendors_mentioned": [
      "Nielsen",
      "ComScore"
    ]
  }
}

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