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Constellation Brands10-K: Data investment

Leveraging Nielsen and ComScore for audience measurement and programmatic digital ad buying.

What happened

The company relies on data from Nielsen and ComScore to target legal drinking age consumers through programmatic digital advertising.

Source

SEC EDGARApr 22, 2026

Annual report (Form 10-K)

Constellation Brands 10-K for FY2026

Filing excerpt

Through our media placement agencies, we leverage recognized audience measurement services such as Nielsen and ComScore to measure audience composition data on a regular and frequent basis.

sec.gov/Archives/edgar/data/16918/000001691826000011/stz-20260228.htmRead the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: Data investment

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2026
Fiscal year end
02/28
Filed
Apr 22, 2026

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The full record

From the Signal API record

Details

CIK
16918
Accession number
0000016918-26-000011
Filing year
2026
Why it matters
Target for data vendors
Signal category
Technology

Topics and mentions

Vendors

  • Nielsen
  • ComScore

Extraction

Confidence
High
Relevance
80%
Sentiment
Neutral
Detected
Apr 28, 2026
signal_type
sec-10k
signal_subtype
dataInvestment

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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/81c8771a-7a0e-4af3-becc-85dc9a998cdb returns this record as JSON. POST /v1/companies/enrich returns every signal for cbrands.com.

{
  "signal_id": "81c8771a-7a0e-4af3-becc-85dc9a998cdb",
  "signal_type": "sec-10k",
  "signal_subtype": "dataInvestment",
  "detected_at": "2026-04-28T09:49:53.6+00:00",
  "company": {
    "name": "Constellation Brands",
    "domain": "cbrands.com"
  },
  "data": {
    "detail": "The company relies on data from Nielsen and ComScore to target legal drinking age consumers through programmatic digital advertising. This indicates a sophisticated marketing technology stack and a reliance on third-party data providers, creating opportunities for complementary or competitive martech solutions.",
    "summary": "Leveraging Nielsen and ComScore for audience measurement and programmatic digital ad buying.",
    "excerpts": "Through our media placement agencies, we leverage recognized audience measurement services such as Nielsen and ComScore to measure audience composition data on a regular and frequent basis.",
    "relevance": 0.8,
    "sentiment": "neutral",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/16918/000001691826000011/stz-20260228.htm",
    "filing_date": "2026-04-22",
    "filing_year": 2026,
    "fiscal_year_end": "02/28",
    "sales_relevance": "Target for data vendors",
    "signal_category": "technology",
    "vendors_mentioned": [
      "Nielsen",
      "ComScore"
    ]
  }
}

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