The company operates in a highly fragmented market and expects competitors to introduce more competitive products, enhancements, and bundles. This pressure from a long list of rivals, including new AI-native entrants, necessitates continuous innovation and strategic differentiation to maintain market share and pricing power.
Filing excerpt
The ecosystem for global learning, including online education and broader skills development, is highly fragmented and rapidly evolving. We expect alternative modes of learning to continue to accelerate as existing players and new entrants in the industry introduce new and more competitive products, enhancements, and bundles.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
Competitors
Competitors named
sec-10kpricingPressureGet every 10-K signal for Coursera and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/c87dd5b0-a36c-4596-92e6-e50f2fa24dec returns this record as JSON. POST /v1/companies/enrich returns every signal for coursera.org.
{
"signal_id": "c87dd5b0-a36c-4596-92e6-e50f2fa24dec",
"signal_type": "sec-10k",
"signal_subtype": "pricingPressure",
"detected_at": "2026-02-24T09:57:46.837+00:00",
"company": {
"name": "Coursera",
"domain": "coursera.org"
},
"data": {
"detail": "The company operates in a highly fragmented market and expects competitors to introduce more competitive products, enhancements, and bundles. This pressure from a long list of rivals, including new AI-native entrants, necessitates continuous innovation and strategic differentiation to maintain market share and pricing power.",
"summary": "Coursera faces intense competition from a wide array of rivals including 2U/edX, LinkedIn Learning, and OpenAI.",
"excerpts": "The ecosystem for global learning, including online education and broader skills development, is highly fragmented and rapidly evolving. We expect alternative modes of learning to continue to accelerate as existing players and new entrants in the industry introduce new and more competitive products, enhancements, and bundles.",
"relevance": 0.9,
"sentiment": "negative",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1651562/000165156226000015/cour-20251231.htm",
"filing_date": "2026-02-23",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Cost optimization needed",
"signal_category": "market",
"competitors_mentioned": [
"2U, Inc.",
"edX Inc.",
"Alison (Capernaum Limited)",
"DataCamp, Inc.",
"Degreed, Inc.",
"Docebo, Inc.",
"Eruditus Learning Solutions Pte. Ltd.",
"Global University Systems"
],
"technologies_mentioned": [
"AI",
"large language models"
]
}
}
curl https://signals.autobound.ai/v1/signals/c87dd5b0-a36c-4596-92e6-e50f2fa24dec \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"coursera.org","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.