The company's growth strategy is highly dependent on retaining and upselling to its large base of registered learners, making customer retention a critical priority.
Filing excerpt
In 2025, over 69% of our cash receipts from projects, courses, Specializations, and certificates came from individual learners who were registered on our platform as of December 31, 2024.
What this signalsFilings often name leadership changes, deals and spending plans.
sec-10kcustomerChurnGet every 10-K signal for Coursera and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/523e6247-7fca-4fbe-a2df-e262b5796b1e returns this record as JSON. POST /v1/companies/enrich returns every signal for coursera.org.
{
"signal_id": "523e6247-7fca-4fbe-a2df-e262b5796b1e",
"signal_type": "sec-10k",
"signal_subtype": "customerChurn",
"detected_at": "2026-02-24T09:57:46.837+00:00",
"company": {
"name": "Coursera",
"domain": "coursera.org"
},
"data": {
"detail": "The company's growth strategy is highly dependent on retaining and upselling to its large base of registered learners, making customer retention a critical priority. This highlights a significant need for effective CRM, marketing automation, and customer engagement platforms to prevent churn and maintain this vital revenue stream.",
"metrics": {
"pct": 0.69,
"timeframe": "current_year",
"pct_context": "Cash receipts from projects, courses, Specializations, and certificates from individual learners registered as of prior year-end"
},
"summary": "Over 69% of Coursera's 2025 consumer cash receipts came from its pre-existing user base.",
"excerpts": "In 2025, over 69% of our cash receipts from projects, courses, Specializations, and certificates came from individual learners who were registered on our platform as of December 31, 2024.",
"relevance": 0.8,
"sentiment": "neutral",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1651562/000165156226000015/cour-20251231.htm",
"filing_date": "2026-02-23",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Customer success tools needed",
"signal_category": "revenue"
}
}
curl https://signals.autobound.ai/v1/signals/523e6247-7fca-4fbe-a2df-e262b5796b1e \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"coursera.org","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.