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Coursera10-K: AI investment

Investing heavily in GenAI with new products like Course Builder, Coursera Coach, and Role Play.

What happened

Coursera is embedding AI and GenAI across its platform to streamline content creation, offer personalized instruction, and enable skill practice with AI personas. This indicates significant budget and resource allocation towards AI/ML development, infrastructure, and talent.

Source

SEC EDGARFeb 23, 2026

Annual report (Form 10-K)

Coursera 10-K for FY2025

Filing excerpt

AI-powered learning features, such as Coursera Coach (“Coach”) for pre-quiz practice questions and personalized, interactive instruction through text-based Coach dialogues, Role Play which enables learners to build job-ready skills and practice soft skills through dynamic, back-and-forth interactions with AI personas, Course Builder which is our GenAI-powered authoring platform, enabling institutions to use AI to design courses at scale, role-based solutions like Skills Tracks, and AI translations and dubbing for up to 5 languages;

sec.gov/Archives/edgar/data/1651562/000165156226000015/cour-20251231.htmRead the full source

Other signals in this filing (10)

Extracted by Autobound

From the Signal API record
Signal
10-K: AI investment

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 23, 2026

More 10-K signals at other companies

The full record

From the Signal API record

Details

CIK
1651562
Accession number
0001651562-26-000015
Timeframe
Current year
Filing year
2026
Why it matters
Target for AI vendors
Signal category
Technology

Topics and mentions

Technologies

  • AI
  • GenAI
  • machine-learning
  • large language models

Vendors

  • Amazon
  • Google
  • IBM
  • Meta
  • Microsoft

Competitors

  • 2U
  • Inc.
  • edX Inc.
  • Alison (Capernaum Limited)
  • DataCamp
  • Degreed
  • Docebo
  • Eruditus Learning Solutions Pte. Ltd.
  • Global University Systems

Competitors named

  • 2U, Inc.
  • edX Inc.
  • Alison (Capernaum Limited)
  • DataCamp, Inc.
  • Degreed, Inc.
  • Docebo, Inc.
  • Eruditus Learning Solutions Pte. Ltd.
  • Global University Systems

Extraction

Confidence
High
Relevance
90%
Sentiment
Positive
Detected
Feb 24, 2026
signal_type
sec-10k
signal_subtype
aiInvestment

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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/6e229fdf-67f4-472e-9d9d-c295d6bd9d6e returns this record as JSON. POST /v1/companies/enrich returns every signal for coursera.org.

{
  "signal_id": "6e229fdf-67f4-472e-9d9d-c295d6bd9d6e",
  "signal_type": "sec-10k",
  "signal_subtype": "aiInvestment",
  "detected_at": "2026-02-24T09:57:46.837+00:00",
  "company": {
    "name": "Coursera",
    "domain": "coursera.org"
  },
  "data": {
    "detail": "Coursera is embedding AI and GenAI across its platform to streamline content creation, offer personalized instruction, and enable skill practice with AI personas. This indicates significant budget and resource allocation towards AI/ML development, infrastructure, and talent.",
    "metrics": {
      "timeframe": "current_year"
    },
    "summary": "Investing heavily in GenAI with new products like Course Builder, Coursera Coach, and Role Play.",
    "excerpts": "AI-powered learning features, such as Coursera Coach (“Coach”) for pre-quiz practice questions and personalized, interactive instruction through text-based Coach dialogues, Role Play which enables learners to build job-ready skills and practice soft skills through dynamic, back-and-forth interactions with AI personas, Course Builder which is our GenAI-powered authoring platform, enabling institutions to use AI to design courses at scale, role-based solutions like Skills Tracks, and AI translations and dubbing for up to 5 languages;",
    "relevance": 0.9,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1651562/000165156226000015/cour-20251231.htm",
    "filing_date": "2026-02-23",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Target for AI vendors",
    "signal_category": "technology",
    "vendors_mentioned": [
      "Amazon",
      "Google",
      "IBM",
      "Meta",
      "Microsoft"
    ],
    "competitors_mentioned": [
      "2U, Inc.",
      "edX Inc.",
      "Alison (Capernaum Limited)",
      "DataCamp, Inc.",
      "Degreed, Inc.",
      "Docebo, Inc.",
      "Eruditus Learning Solutions Pte. Ltd.",
      "Global University Systems"
    ],
    "technologies_mentioned": [
      "AI",
      "GenAI",
      "machine-learning",
      "large language models"
    ]
  }
}

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