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CRHMarketing shift

CRH removed several project and brand assets from the homepage, including the Great American Road Trip sponsorship and StakerParson materials branding.

Read at crh.com

Source

crh.com

What changed on the page

Removed text includes “Proud to Sponsor The Great American Road Trip” and the StakerParson materials logo; the homepage also removed the “Super Sand Mix: High-Performing Roads From Fewer Materials” project and related content.

crh.comRead the full source

Extracted by Autobound

From the Signal API record
Signal
Marketing shift

What this signalsWebsite changes often show new positioning, products or customers.

Page
/

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The full record

From the Signal API record

Details

Why it matters
The changes appear to be homepage curation or content rotation rather than evidence that the underlying initiatives ended, but they reduce visibility for those initiatives.

Extraction

Relevance
65%
Detected
Aug 19, 2026
signal_type
website-intelligence
signal_subtype
marketingShift

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The API returns more than this page shows

This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/2464e6b0-3070-57ac-8b44-e06318817da6 returns this record as JSON. POST /v1/companies/enrich returns every signal for crh.com.

{
  "signal_id": "2464e6b0-3070-57ac-8b44-e06318817da6",
  "signal_type": "website-intelligence",
  "signal_subtype": "marketingShift",
  "detected_at": "2026-08-19T00:00:00+00:00",
  "company": {
    "name": "CRH",
    "domain": "crh.com"
  },
  "data": {
    "summary": "CRH removed several project and brand assets from the homepage, including the Great American Road Trip sponsorship and StakerParson materials branding.",
    "evidence": "Removed text includes “Proud to Sponsor The Great American Road Trip” and the StakerParson materials logo; the homepage also removed the “Super Sand Mix: High-Performing Roads From Fewer Materials” project and related content.",
    "relevance": 0.65,
    "source_url": "https://www.crh.com/",
    "impact_rationale": "The changes appear to be homepage curation or content rotation rather than evidence that the underlying initiatives ended, but they reduce visibility for those initiatives."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.