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DatabricksTech adoption

Databricks has entered into a sponsorship deal with the University of California, Berkeley, to rename the university's football field to Databricks Field.

What happened

Post: "UC Berkeley renames football stadium to Databricks Field in sponsorship deal"

Source

Comments on the post

5 of 7 comments
  • “Well to be more precise, the field is renamed but the stadium is not”

    u/Brave_Speaker_83365 points · Sep 27, 2026View

  • “Can genie fix the crack in the stadium?”

    u/Known-Delay72275 points · Sep 28, 2026View

  • “Throwing some bricks at Cal”

    u/Firm-Yogurtcloset5282 points · Sep 27, 2026View

  • “couldn't build a datacenter on the field so renaming it was the next best option”

    u/L1neage1 points · Sep 28, 2026View

  • “Omnigent field would have sounded much better”

    u/cactusbrush1 points · Sep 28, 2026View

Extracted by Autobound

From the Signal API record
Signal
Tech adoption

What this signalsUser posts often show product pain before it reaches reviews or churn.

Subreddit
r/databricks
Stage
Switched
Event date
Sep 2026

The full record

From the Signal API record

Numbers

Mentions
25

Details

Timing
Completed
Category
Sponsorship / Naming Rights
Link URL
dailycal.org
Virality
Somewhat high
Post kind
Link
Prominence
Core
Company's role
Buyer

Topics and mentions

Topics

  • sponsorship
  • marketing
  • branding
  • education

Flair

  • News

Products named

  • Genie

Extraction

Sentiment
Neutral
Detected
Sep 27, 2026
signal_type
reddit-company
signal_subtype
techAdoption

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The API returns more than this page shows

This page shows a preview. The full reddit-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/64cdc058-0188-5f9d-ad41-f2564252ac70 returns this record as JSON. POST /v1/companies/enrich returns every signal for databricks.com.

{
  "signal_id": "64cdc058-0188-5f9d-ad41-f2564252ac70",
  "signal_type": "reddit-company",
  "signal_subtype": "techAdoption",
  "detected_at": "2026-09-27T16:23:12+00:00",
  "company": {
    "name": "Databricks",
    "domain": "databricks.com"
  },
  "data": {
    "nsfw": false,
    "stage": "switched",
    "awards": 0,
    "timing": "completed",
    "topics": [
      "sponsorship",
      "marketing",
      "branding",
      "education"
    ],
    "post_id": "1wroh17",
    "summary": "Databricks has entered into a sponsorship deal with the University of California, Berkeley, to rename the university's football field to Databricks Field.",
    "category": "Sponsorship / Naming Rights",
    "comments": [
      {
        "url": "https://www.reddit.com/r/databricks/comments/1wroh17/comment/pcf6a0j/",
        "depth": 0,
        "score": 5,
        "author": "Brave_Speaker_8336",
        "excerpt": "Well to be more precise, the field is renamed but the stadium is not",
        "posted_at": "2026-09-27T18:50:39.000Z",
        "author_url": "https://www.reddit.com/user/Brave_Speaker_8336/"
      },
      {
        "url": "https://www.reddit.com/r/databricks/comments/1wroh17/comment/pchxp31/",
        "depth": 0,
        "score": 5,
        "author": "Known-Delay7227",
        "excerpt": "Can genie fix the crack in the stadium?",
        "posted_at": "2026-09-28T02:27:22.000Z",
        "author_url": "https://www.reddit.com/user/Known-Delay7227/"
      },
      {
        "url": "https://www.reddit.com/r/databricks/comments/1wroh17/comment/pcg5zwu/",
        "depth": 0,
        "score": 2,
        "author": "Firm-Yogurtcloset528",
        "excerpt": "Throwing some bricks at Cal",
        "posted_at": "2026-09-27T21:06:10.000Z",
        "author_url": "https://www.reddit.com/user/Firm-Yogurtcloset528/"
      },
      {
        "url": "https://www.reddit.com/r/databricks/comments/1wroh17/comment/pchtiex/",
        "depth": 0,
        "score": 1,
        "author": "L1neage",
        "excerpt": "couldn't build a datacenter on the field so renaming it was the next best option",
        "posted_at": "2026-09-28T02:04:18.000Z",
        "author_url": "https://www.reddit.com/user/L1neage/"
      },
      {
        "url": "https://www.reddit.com/r/databricks/comments/1wroh17/comment/pcioett/",
        "depth": 0,
        "score": 1,
        "author": "cactusbrush",
        "excerpt": "Omnigent field would have sounded much better",
        "posted_at": "2026-09-28T05:16:32.000Z",
        "author_url": "https://www.reddit.com/user/cactusbrush/"
      }
    ],
    "evidence": [
      "[post] UC Berkeley renames football stadium to Databricks Field in sponsorship deal",
      "[comment u/Brave_Speaker_8336] Well to be more precise, the field is renamed but the stadium is not"
    ],
    "link_url": "https://www.dailycal.org/sports/msports/football/cal-sells-football-field-naming-rights-to-data-and-ai-company-databricks/article_4af1e016-ab69-4f51-a0de-f97bf6bdb319.html",
    "virality": "somewhat_high",
    "post_date": "2026-09-27T16:23:12.000Z",
    "post_kind": "link",
    "sentiment": "neutral",
    "subreddit": "databricks",
    "event_date": "2026-09",
    "post_flair": [
      "News"
    ],
    "post_title": "UC Berkeley renames football stadium to Databricks Field in sponsorship deal",
    "prominence": "core",
    "source_url": "https://www.reddit.com/r/databricks/comments/1wroh17/uc_berkeley_renames_football_stadium_to/",
    "entity_role": "buyer",
    "post_author": "gamescan",
    "upvote_ratio": 0.9655172413793104,
    "mention_count": 25,
    "mention_surge": true,
    "subreddit_url": "https://www.reddit.com/r/databricks/",
    "total_upvotes": 81,
    "comments_total": 7,
    "total_comments": 7,
    "post_author_url": "https://www.reddit.com/user/gamescan/",
    "signal_category": "adoption",
    "comments_included": 5,
    "products_mentioned": [
      "Genie"
    ]
  }
}

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